Total 4 digital art director job vacancies in PR / Media / Communications category in D26 Upper Thomson, Springleaf

Entry level to junior position for candidates with experience in digital and social media marketing. You must be competent in social media marketing, have a strong interest in food and a solid portfolio to show for this.

Please include your expected salary range in your application.

A key player in the seafood sector, the company’s services include seafood trading, processing and retailing. The company believes in sustainability and bringing the best seafood for all to enjoy.

Key Responsibilities:
Support the Brand and Marketing Manager on all brand and marketing matters including:

• Plan social media calendars, create engaging content and manage the social media channels (LI, FB, IG and Tiktok etc. for both B2B and B2C brands);
• Strategise, implement and manage ad buys on Meta, Tiktok and Google, with effective tracking for campaign results and improve ROAS;
• Collaborate with influencers and other brands to achieve brand and marketing objectives;
• Monthly reporting of digital marketing initiatives and ROIs;
  Work with in-house designers and manage agencies for design work and SEO (including updating on shopify site);
• Produce seo-optimised blog copies for website;
• Oversee design and creatives for all marketing materials and collaterals;
• Support integrated brand and marketing campaigns for a wide range of products;
• Other adhoc duties assigned;

Requirements:

• Up to 3 years’ experience in digital and social media marketing, preferably in-house and in the FMCG industry
• Diploma/Bachelor in business and/or marketing preferred
• Have proven tracked record of managing ads campaigns from planning to implementation, tracking and reporting
• A good eye for aesthetic
• Possess relevant skills for social media content creation with a solid portfolio to show
• Able to use capcut or other video editing softwares to create reels/Tiktoks
• Familiar with digital marketing ad buy and its technical requirements
• Able to produce content in Mandarin for China market
• Self-starter with strong project management skills and ability to work on multiple projects and deliver them within given timelines
• Able to work with and manage designers and agencies
  

A plus if you have:

• Website management experience (shopify)
• Packaging design experience (to vet)
• GA4 reporting
• A passion for seafood, of course!
  

Position Overview:

The Digital Media Marketing Manager will oversee the development and implementation of digital marketing strategies to achieve our brand's objectives. This role focuses on creating, managing, and analyzing content across social media platforms, digital advertising, SEO, and other digital channels to increase brand visibility and enhance customer engagement. The Digital Media Marketing Manager will work closely with creative, analytics, and product teams to drive results.

Key Responsibilities:

1. Digital Strategy & Campaign Development:Develop and implement a comprehensive digital media strategy aligned with the company’s goals.
   Plan and manage multi-channel campaigns across paid, owned, and earned media to drive customer acquisition and retention.
   Collaborate with internal teams to create digital marketing content, including blog posts, videos, graphics, and other engaging assets.
   
2. Social Media Management:Oversee social media accounts, create engaging content, and respond to user interactions to build brand loyalty.
   Develop and execute social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
   Analyze engagement metrics and adapt strategies to maximize reach and impact.
   
3. Paid Media & Advertising:Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
   Monitor budget spend and adjust campaigns to achieve the best ROI.
   Conduct A/B testing and apply findings to improve ad performance.
   
4. Search Engine Optimization (SEO) & Content Marketing:Optimize web content to improve organic search rankings and enhance user experience.
   Collaborate with the content team to produce SEO-friendly blog posts, landing pages, and product descriptions.
   Track and analyze site traffic, conversions, and bounce rates to inform content strategy.
   
5. Analytics & Reporting:Utilize digital analytics tools (e.g., Google Analytics, Facebook Insights, HubSpot) to track and report on campaign performance.
   Provide actionable insights and recommendations based on data analysis to improve marketing efforts.
   Create regular reports for leadership on key metrics, ROI, and conversion rates.
   
6. Collaborations & Partnerships:Identify and develop partnerships with influencers, media partners, and digital content creators to expand brand reach.
   Coordinate joint marketing efforts with other departments, such as sales and product development.
   
7. Market Research & Trend Analysis:Stay updated on industry trends, competitor strategies, and emerging digital marketing tools and techniques.
   Conduct regular market research to understand customer behavior, preferences, and digital usage.
   
8. Team Leadership & Development:Oversee and mentor junior digital marketing team members.
   Provide training and guidance to ensure team members are aligned with the latest digital marketing practices.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Proven experience (typically 3+ years) in digital marketing, preferably in a managerial role.
• Proficiency with digital marketing tools (e.g., Google Analytics, Facebook Business Manager, SEO software).
• Strong knowledge of social media platforms, digital advertising, SEO, and content marketing.

SBDC is expanding! We are seeking a highly motivated and energetic individual to join our marketing department in the education industry as a Social Media and Digital Marketing Executive.

Job Scope:

• Assist in managing and maintaining social media accounts on platforms such as Facebook, Instagram, etc
• Promote the company's brand and products/services through various social media platforms.
• Proficient in content creation, copywriting, and editing for social media platforms.
• Basic video creation and filming skills to create engaging and captivating social media content.
• Develop and implement strategies to create and publish relevant and compelling content on social media platforms, including posts, videos, images, and infographics.
• Development and execution of digital marketing strategies, and analyze and evaluate marketing campaigns.
• Collaborate closely with sales teams to develop and implement plans that enhance sales and marketing outcomes.
• Work with internal teams to optimize digital efforts and align them with sales objectives.
• Stay updated on industry trends and technological advancements that impact the business.
• Handle day-to-day activities related to all digital marketing initiatives, including project management, creative development, campaign tracking, and reporting.
• Oversee and manage any additional digital projects assigned.

Requirements:

• Relevant experience in social media management, preferably as a social media executive or digital marketing executive.
• Strong understanding of various social media platforms and their functionalities.
• Ability to create persuasive and compelling texts to engage the target audience.
• Flexible and engaging writing style that adapts to different social media platforms and audience preferences.
• Strong data analysis skills to gather insights and generate ideas for advertising materials.
• Proficiency in using analytics tools to track performance and optimize strategies.

Overall, the role requires a candidate who is creative, skilled in content creation, knowledgeable about various digital and media platforms, and has a strong understanding of data analysis for effective advertising strategies.

We are looking for a Director of Communication and Fundraising to join the team.

As a Director of Communication and Fundraising, you will be responsible for the development and implementation of internal employee and external stakeholders’ communication strategies to build St Luke’s ElderCare’s (SLEC) brand awareness, engagement, and brand value to support SLEC’s strategic priorities and growth plans. We will leverage strategic communications through digital and social media platforms to demonstrate the impact of our programmes and services, grow relationships with our stakeholders, and build thought leadership on active ageing that is transformational and innovative.

The Director of Communication and Fundraising will also be responsible for growing and managing income generation to support SLEC in delivering on its mission of transforming community care by enriching the lives of those through graceful and active ageing. The incumbent will develop and implement donor engagement, fundraising, philanthropic strategies and plans to support SLEC’s strategic priorities. The objectives are to establish meaningful relationships with the community, corporations, major donors and sponsors, to retain the current donor base, and develop new donor relationships.

Responsibilities:

Communication

• Develop and deliver SLEC’s communication strategies to effectively communicate with various stakeholders, including current and potential customers, employees, government entities, and the general public.
• Lead the development and building of an engaging and compelling SLEC brand to support SLEC’s vision and mission, leveraging the unique strengths of SLEC to achieve growth targets and strengthen brand recognition in key communities and audiences.
• Oversee all communication channels including media, corporate website, social media and other digital channels. Monitor and analyse communication metrics to ensure their effectiveness.
• Develop and execute an internal communication strategy to ensure employees are informed on organisational news, events, and objectives and proactively engage colleagues on key priorities.
• Initiate market research and translate analysis into well-structured and comprehensible recommendations for corporate communication and marketing initiatives; that will enhance and strengthen SLEC’s overall position in Singapore.
• Promote the effective integration of communications, brand building and public engagement, marketing messages and activities across all SLEC services through online and offline channels.

Media Relations & Crisis Communication

• Develop and implement effective public relations strategies to promote the mission and vision of SLEC.
• Craft senior management talking points, and speeches for internal and external stakeholders. Support Senior Leadership Team in public appearances and media engagements.
• Manage media relations and engagements in terms of media enquiries, writing media releases, preparing media kits and briefing spokespersons on FAQs.
• Support crisis communication efforts and lead the preparation of communication plans and media replies. Strategise and manage public and media relations to mitigate perception risks during times of reputational crises.

Fundraising

• Develop and implement strategies and programmes to expand and diversify donor base/pipeline; develop new income sources; and grow donorship across SLEC’s spectrum of donors ranging from individual, corporations, schools to partners.
• Plan short and long-term fundraising targets to meet funding needs across the organisation and develop effective strategies to achieve the set targets.
• Develop and implement a comprehensive, innovative and integrated fundraising plan as well as establish mutually beneficial partnerships, with a focus on major giving, institutional donors, trusts and foundations, and corporate partnerships.
• Develop a fundraising brand for the organisation's strategic cause to attract philanthropists. Cultivate and manage relationships to ensure long-term sustained philanthropic contributions to the organisation's cause.
• Expand mass market fundraising through direct marketing and online fundraising and ensure stable sustainability of funding through concerted stewardship.
• Create campaign concepts, stewardship of specific audiences, and coordinate data segmentation and contact schedules, with the aim of supporting sustainable, long-term programme growth.
• Work closely with senior leadership, board members, and other stakeholders to identify fundraising opportunities and build relationships with donors.
• Ensure proper governance of funds and full compliance with regulations as required by the Charity Commission, PDPA and Risk Management policies.

Job Requirements:

• Degree in English language, Mass Communications, Marketing or a related field from an accredited institution. A master’s degree in a communications-related field would be an advantage.
• Minimum of 10 years’ experience in corporate communications, media relations and fundraising, in a key leadership position.
• A passion for, and commitment to, serving the elderly in the community care sector.
• High integrity and openness combined with a commitment to good governance.
• Influential leader with the ability to work at both strategic and operational levels and building a high-performance team.
• The ability to work collaboratively and influence effectively across teams and externally to achieve organisational goals.
• Strategic communication skills with excellent writing and storytelling skills to craft Press Releases, Media FAQs, CEO messages, internal and external communication.
• Media relations, PR skills and crisis communications management.
• Track record of developing brand positioning and shaping messaging strategies leading to increased brand recognition.
• Track record of fundraising success, building relationships, and managing individual giving, high-value, and corporate donors.
• Excellent business planning, financial management and budgeting skills.
• Good knowledge of the rapidly changing media and communications industry, and the use of digital technology/channels to deliver and develop integrated communication plans.