Total 2 information analyst job vacancies in PR / Media / Communications category in Singapore, South East

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Senior Social Media Analyst 

Fixed term contract

As a Senior Social Media Analyst supporting our client - one of the largest technology brands, you’ll play a pivotal role in owning measurement and analysis of their social booster campaigns and how it fits in the broader social marketing campaigns. 

Your primary focus will be creating engaging and cutting-edge social strategies targeted toward consumers.  You will work across several of our client's products and consumer apps in APAC to deliver methodological and intelligent campaign performance insight reports. You’ll also bridge the country, regional and global teams. It’s imperative to be a self-starter, dynamic with a can-do attitude. This opportunity would suit someone knowledgeable and skilled in marketing measurement, Social Media and Analytics, with solid spreadsheet skills and a love of data and interested in exploring new ways of using data to drive business value. 

Role: 

• Lead campaign measurement reporting from Earned, Owned and Paid Social data for the local market and/or product teams. 
• Set up, maintain and develop social listening databases across key markets and products for establishing relevant baselines.
• Implement a consistent campaign measurement framework that can be scaled using regional and global best practices
• Uncover data-based insights, drive experiments with marketing teams and iterate to find winning strategies in Social
• Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant agencies working on Social
• Lead the internal discussions on Social campaign measurement between marketing teams and supporting social media research agencies
• Initiate experimental projects on your own for at least 10% of your working time

You:

• 6 years+  of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, digital marketing or marketing analyst
• Understanding that social media data is inherently messy and largely irrelevant. Our job is to find what matters, and we can learn from it.
• Relevant skills in working with social listening tools (e.g. Brandwatch) and developing clean boolean.
• Understand the best marketing analytics tools available for audience behaviour and campaign data.
• A keen interest in data-driven marketing and understanding the important role data plays in campaigns or always-on strategy.
• Capable of visualizing data and quickly producing charts and graphs that tell and story to our team and internal marketers.
• An appreciation of structure and simplicity in everything you do.
• A strong understanding and knowledge of relevant social platforms and their data.
• Proven ability to set campaign goals, KPIs and targets.
• The ability to turn data into tangible learnings and recommendations that can be applied across marketing activations.
• The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
• Strong communication skills while having a proactive attitude. 
• Skilled in data management and visualization tools (Sheets, Slides, Data Studio).
• A problem-solver, adept at facing challenges and creating solutions.
• Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Rapid Response Social Media Measurement Analyst

Fixed term contract

We are looking for a Social Media Measurement Analyst to join our team and work on our technology client. The analyst will identify, monitor, escalate, and report emerging social media trends. Additionally, the analyst will collaborate with various stakeholders to quantify conversations about the brand, recommend optimisations, and scale the program across different products and regions. They will also play a crucial role in identifying, monitoring, and reporting on reputational issues on social media. As this role includes a large element of rapid response, you may be expected to work sporadically outside of your regular working hours. 

Role:

Trend Monitoring and Reporting

• Manage proactive monitoring systems to identify and respond to emerging social media trends using Brandwatch, Sprinklr, NewsWhip, and Tubular.
• Collaborate with agency teams to monitor social trends and insights, participating in a 24/7 on-call system and sharing findings internally. 
• Produce clear insights and action items for product teams through daily reports during significant trend volumes.
• Translate complex analytics into actionable recommendations for internal marketing teams and agencies.
• Lead discussions on Social campaign measurement (with a focus on Earned & Owned Social) between marketing teams and agencies.

Social-First Operations and Infrastructure

• Develop and maintain central Social-First operations to enable program success.
• Identify and implement automation solutions for existing and new deliverables (e.g., newsletters, databases).
• Manage benchmarking sheets, a Social-First database, and a dashboard for improved reporting.
• Support local markets in developing consistent measurement frameworks for key tentpole Social campaigns.

Stakeholder Management and Education

• Manage complex stakeholders across various organisations (marketing, comms, product teams, regions/markets).
• Increase education and awareness about the Social-First program and its importance.
• Ensure all major campaigns receive Social-First support.
• Create custom Brandwatch/Newswhip/Tubular builds with specific queries for individual teams.

• Own and maintain a daily newsletter covering social trends and conversation topics.
• Create learning decks showcasing best practices to enhance campaign effectiveness and creative excellence.

Influencer and Sentiment Analysis

• Leverage expertise to improve Social-First efforts focused on influential voices and tastemakers.
• Develop queries and monitoring systems to identify strategically relevant sentiment.
• Ensure important influencer trends are surfaced and escalated to relevant team stakeholders.
• Maintain and improve methodology for working with brand-safe partners.

Innovation and Experimentation

• Dedicate at least 10% of working time to initiate independent experimental projects deemed valuable, even if not explicitly requested.

You:

• BA/BS degree or equivalent practical experience.
• 3+ years of experience in social media analysis for global brands and 5+ years in marketing (preferably digital) for technology companies or agencies.
• Expert knowledge of social listening tools (e.g., Brandwatch, Sprinklr) and Boolean logic.
• Proven track record managing social media intelligence for large brands.
• Excellent written/verbal communication and strong analytical skills for diverse audiences.
• Experience collaborating with diverse stakeholders and managing complex projects simultaneously.
• Proactive, independent, with initiative in analysis, reporting, and story-based narratives.
• Up-to-date on social measurement trends, ideally with reputation management and influencer marketing experience.
• Skilled in data visualisation tools and marketing analytics platforms for audience behaviour and campaign analysis.
• An appreciation of structure, clarity, simplicity and efficiency in everything you do.
• Strong understanding of social platforms, ability to set goals/KPIs, and translate data into actionable insights.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.