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Job Description: Media Buyer - Digital Marketing
Position Overview: We are seeking a talented and detail-oriented Media Buyer to join our digital marketing team. As a Media Buyer, you will be responsible for planning, executing, and optimizing digital media campaigns across various platforms. Your expertise in media buying, combined with your analytical skills, will play a crucial role in driving the success of our digital marketing initiatives.
Responsibilities:
- Develop and execute media buying strategies to effectively reach target audiences and achieve campaign objectives.
- Conduct research to identify target demographics and media channels that align with campaign goals.
- Negotiate and purchase digital media placements, including display ads, social media ads, search engine marketing, and programmatic advertising.
- Collaborate with marketing and creative teams to develop compelling ad creatives and messaging.
- Monitor and optimize media campaigns to ensure they are delivering the desired results within allocated budgets.
- Analyze campaign performance data and generate actionable insights to improve future media buying strategies.
- Stay updated with the latest industry trends and digital advertising technologies to identify new opportunities.
- Build and maintain relationships with media vendors and publishers to negotiate favorable rates and secure premium placements.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and deliver exceptional results for clients.
- Prepare and present media buying reports and recommendations to clients and internal stakeholders.
Requirements:
- Proven track record in media buying, preferably in the digital marketing industry.
- Strong knowledge of digital media channels and advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
- Analytical mindset, with the ability to interpret data and generate insights to optimize campaigns.
- Proficiency in media buying tools and platforms, as well as Microsoft Excel.
- Excellent negotiation and communication skills, with the ability to build and maintain relationships with media vendors.
- Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
- Strong problem-solving skills, with a proactive approach to overcoming challenges.
- Bachelor's degree in Marketing, Advertising, or a related field.
Join our team and be part of an innovative and dynamic digital marketing company. We offer competitive compensation packages, professional development opportunities, and a collaborative team culture. Apply now and help drive the success of our digital media campaigns!
If you have any further questions or need assistance with the application process, feel free to ask.
