Total 4 marketing manager job vacancies in PR / Media / Communications category in D11 Novena, Thomson, Watten Estate

SBDC is expanding! We are seeking a highly motivated and energetic individual to join our marketing department in the education industry as a Social Media and Digital Marketing Executive.

Job Scope:

• Assist in managing and maintaining social media accounts on platforms such as Facebook, Instagram, etc
• Promote the company's brand and products/services through various social media platforms.
• Proficient in content creation, copywriting, and editing for social media platforms.
• Basic video creation and filming skills to create engaging and captivating social media content.
• Develop and implement strategies to create and publish relevant and compelling content on social media platforms, including posts, videos, images, and infographics.
• Development and execution of digital marketing strategies, and analyze and evaluate marketing campaigns.
• Collaborate closely with sales teams to develop and implement plans that enhance sales and marketing outcomes.
• Work with internal teams to optimize digital efforts and align them with sales objectives.
• Stay updated on industry trends and technological advancements that impact the business.
• Handle day-to-day activities related to all digital marketing initiatives, including project management, creative development, campaign tracking, and reporting.
• Oversee and manage any additional digital projects assigned.

Requirements:

• Relevant experience in social media management, preferably as a social media executive or digital marketing executive.
• Strong understanding of various social media platforms and their functionalities.
• Ability to create persuasive and compelling texts to engage the target audience.
• Flexible and engaging writing style that adapts to different social media platforms and audience preferences.
• Strong data analysis skills to gather insights and generate ideas for advertising materials.
• Proficiency in using analytics tools to track performance and optimize strategies.

Overall, the role requires a candidate who is creative, skilled in content creation, knowledgeable about various digital and media platforms, and has a strong understanding of data analysis for effective advertising strategies.

The Senior Manager for Social Media Strategy is the driving force behind our digital presence. This individual is tasked with developing and executing a comprehensive social media strategy across various platforms, including TikTok, LinkedIn, Instagram, and Facebook. Key responsibilities include crafting innovative content, fostering engagement, analysing metrics, and driving growth.

Key Responsibilities:

Strategy Development

• Develop and implement a comprehensive social media strategy to drive brand awareness, engagement, and growth.
• Identify and capitalise on emerging trends and opportunities in the digital landscape.
• Craft innovative content strategies tailored to each platform, ensuring alignment with business objectives.
  

Content Creation and Management

• Create engaging and impactful content across social media platforms, including visuals, videos, and written copy.
• Maintain brand consistency and voice across all social media channels.
• Manage and curate content calendars, ensuring timely and relevant postings.
  

Engagement and Community Building

• Foster meaningful connections with our audience through active engagement and interaction.
• Cultivate a sense of community and brand loyalty among followers.
• Monitor and respond to audience feedback, comments, and inquiries in a timely and professional manner.
  

Analytics and Reporting

• Track and analyse key social media metrics to measure performance and effectiveness of strategies.
• Generate regular reports and insights to inform decision-making and strategy refinement.
  

Innovation and Adaptation

• Stay abreast of industry trends, platform updates, and best practices in social media marketing.
• Continuously innovate and experiment with new content formats and engagement tactics.
  

Qualifications and Abilities:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven track record of at least 3 years in social media management, with a focus on strategy development and execution.
• Strong understanding of social media platforms, algorithms, and trends.
• Exceptional creativity and strategic thinking skills.
• Proficiency in content creation tools, analytics platforms, and social media management software.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple priorities effectively.
• Results-driven mindset with a passion for driving growth and engagement through social media.

Position Objective

The Social Media and Marketing Executive will be responsible for the Company’s social media platforms which includes monitoring user engagement and analysing feedback on a regular basis. This role will involved in developing and implementing marketing strategies, and create captivating content for all social media platforms to enhance audience engagement and drive business opportunities.

Duties and Responsibilities

• Conceptualise and develop social media strategies, marketing plans and content calendars to promote the services of the Company and its subsidiaries and affiliates.
• Manage and maintain the Company’s media platforms including websites, Instagram, FaceBook, and email/CRM software, marketing communications, promotion, etc.
• Participate in the lifecycle of video and social media content production, covering pre-production, production, and post-production phases, which includes incorporating music, dialogues, graphics, and effects.
• Perform 2D & 3D Motion graphics
• Generate creative contents and ideas for video and social media projects; including 2D & 3D motion graphics.
• Ideate and develop promotional messages or branding content to execute new marketing ideas and drive business goals.
• Communicate with agents and external parties to generate new marketing strategies.
• Research, identify new market opportunities and execute to increase revenue.
• Manage social media platforms and audience bases to enhance market presence.

Job Requirements

• Diploma / Degree in relevant field, such as media production and design.
• Proven experience in digital marketing e.g. Facebook, Instagram, TiKTok and Youtube.
• Relevant skills and competencies e.g. Adobe Photoshop, Premiere Pro, Canva, Copywriting, Videography and Graphic Design.
• Knowledge of marketing analytics tools e.g. Google Analytics and Search Engine Optimisation (SEO).

Job Competencies

• High energy, dynamic and self-motivated
• Possess a sense of urgency, excellent communication and interpersonal skills.
• Is result-oriented, self-driven and able to work independently with minimal supervision.

Only shortlisted candidates will be notified.

• Junior designer to to design and upgrad design of existing branding.
• Prepare material and photo/design for Facebook, Instagram and social media platform.
• Photo shooting of products and editing.
• Update of website, social media site and online store.
• Design and mockup of advertising material like brochure, leaflet, poster, social media posting.
• Laminiating and using plotter to cut label and packaging design.
• Able to design packaging.
• Good Knowledge and able to execute with Ai, PS and Id.
• Photography and video skill.
• Digital Marketing skill (updating facebook, instagram, Tiktok and website post of product images)
• Handling of Marketplace online account, updating, posting of new products.
• Able to work with stress and critical thinking.
• Able to sketch.
• Class 3 driver license is a plus point.

Working day: Monday to Friday

Short working hour: 9.30am to 5.30pm

Lunch Break: 45mins