Purpose/ Mission:
The main accountability of the store manager is drive store profitability while maintaining staff productivity and fostering an active selling environment. The same can be explained as follows:
- Meeting or exceeding store sales and profit targets.
- Managing all resources within the store to provide customers with a leading shopping experience.
- Driving the proper execution of established policies, procedures, initiatives and directives.
- Be the key person between store team and District Manager to relay information and provide feedback concerning the store.
Accountabilities:
Primary
Sales & Business Acumen
- Take full ownership of the store and its commercial success.
- Manage the controllable operating expenses to keep within the agreed budget.
- Analyze relevant data to probe and challenge the status quo.
- Address identified improvement areas, involving the District Manager or other Retail Back Office partners as needed.
- Drive continuous improvements in the store’s sales, productivity and profitability.
- Ensure the legal and financial integrity of the store.
Customer Service
- Lead service by example, maximizing the amount of time spent selling and leading team members on the sales floor.
- Ensure there is always a manager on duty on the sales floor, focusing team members on the customer and on selling when you are not able to assume the responsibility yourself.
- Schedule staff so as to properly serve customers, drive sales and execute tasks.
Brand and Products
- Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values.
- Ensure proper in-store Brand execution according to established standards and directives.
- Ensure all store team members are trained on Foundational and Seasonal Brand and product knowledge.
Operations and Processes
- Manage all store operations in a systematic and efficient manner, as per established policies and procedures.
- Manage the annual leave plan of the store, ensuring sufficient manpower for the operations.
- Direct the shop operation on a daily basis to ensure delivery of commercial targets.
- Ensure all established Visual Merchandising and In-Store Communication standards are consistently executed and maintained in the store.
- Ensure merchandise deliveries are processed on the same day they arrive and the store’s entire product offer is made immediately available and easily accessible to customers on a consistent basis .
- Ensure cash register transactions are processed quickly and accurately.
- Lead and implement all applicable loss prevention policies and procedures.
- Maintain a safe and productive shopping and working environment.
- Implement seasonal/quarterly merchandise launch and in-store marketing promotion.
- Participate in planning & presenting monthly team meetings.
- Work with Merchandising Team and Warehouse Team to ensure stock availability and delivery in order to achieve sales targets.
- Inventory management - Prepare, manage & execute accurate bi-yearly stocktake to avoid product shrinkage.
- Provide monthly consumer and retail feedback to all retail adidas related teams.
- Ensure offices and stockroom are clean and provide for a good working environment.
- Work with Manager, Retail Operations to execute Mystery shopper program and implementing corrective actions plans.
Teamwork and Leadership
- Manage and coordinate the recruitment with HR/District Manager and ensure training of store team members.
- Ensure all HR policies and procedures are adhered to.
- Create a high performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance.
- Work with the District Manager to identify and develop select strong performers with potential for growth along the Retail Field Career Ladder.
- Share best practices to drive the collective performance of all district stores.
- Complete all applicable training programs and effectively apply the learning on the job.
- Seek coaching and learning opportunities to continually improve your performance development and increase performance.
- Plan and implement the Recognition Program.
- Ensure staff receive on the job coaching, mentoring & education.
Group competencies:
- Customer Focus
- Sales Orientation
- Products & Sports / Fashion Expertise
- Business Acumen
- Driving Sales Performance
- Pro-activeness and Teamwork
Functional competencies:
- Understanding of P&L
- Commercial Astuteness
- Influencing & communication
- Planning & Organizing
- Relationship and people management
- Analysis and problem solving
- Self-motivation
- Learning focus
- Product Knowledge
- Digitally savvy
Professional background/ Experience:
- Functional: Minimum 3 years experience in Store Management and in a supervisory role
- Industry: Preferably in apparel/ fashion/ FW or FMCG
- Retail Exposure: Sports, Fashion
- Education: Degree or Diploma in Retail Management / Marketing
- IT: Outlook: Advanced | Word: Advanced | Excel: Advanced | PowerPoint: Advanced
- Language Skills: English: Advanced | Local Language: Fluent
