As the Marketing Manager, you will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer engagement, and revenue growth across our food and beverages, and distribution business. Your role will involve both creative and analytical tasks to ensure the effective promotion of our offerings, enhance customer loyalty, and manage respective brand image across all touchpoints.
Key Responsibilities:
1. Strategic Planning and Brand Development:
- Develop and execute comprehensive marketing plans for each brand.
- Oversee the positioning and messaging of the brands to ensure a consistent and compelling market presence.
- Identify new opportunities for brand growth, both online and offline, in line with company objectives.
2. Campaign Management:
- Lead the creation and implementation of marketing campaigns for special events, product launches, and seasonal promotions.
- Manage marketing budgets for each segment, optimizing spend and maximizing ROI across all campaigns.
- Analyze campaign performance and make data-driven adjustments to improve effectiveness.
3. Digital Marketing and Social Media:
- Manage the group’s social media channels, ensuring regular, engaging content that reflects the voice and values of the brands.
- Oversee digital advertising efforts, including Google Ads, Facebook, Instagram, and other relevant platforms.
- Track digital marketing metrics, and lead efforts to improve engagement, reach, and conversion rates.
4. Partnerships and Community Engagement:
- Cultivate partnerships with local businesses, influencers, and event organizers to expand brand visibility and customer base.
- Coordinate sponsorship opportunities and participate in local events to promote brand presence.
- Develop loyalty programs and initiatives to increase customer retention and satisfaction.
5.Market Research and Analytics:
- Conduct market research to stay ahead of trends in the hospitality, food, and beverage industries.
- Use customer feedback, data analytics, and competitive analysis to adapt marketing strategies and maintain market leadership.
- Report regularly on key performance indicators (KPIs) and other metrics to senior management.
6.
Collaboration and Cross-Functional Coordination:
- Work closely with the culinary, operations, and distribution teams to align marketing initiatives with operational goals.
- Coordinate with the sales and distribution teams to promote new product offerings.
- Oversee the production of all marketing collateral, including digital assets, print materials, and menu designs.
7.
Brand and Crisis Management:
- Ensure the group’s brands maintain a positive public image and address any potential PR issues effectively.
- Respond promptly to customer inquiries and online reviews, ensuring brand consistency in all communications.
