Total 3 job vacancies by Expressions Pte. Ltd.

We are looking for a highly motivated and results-driven Senior Marketing Content Creator to join our team. This role is crucial in driving brand growth, increasing conversions, and managing the brand's social media presence. The ideal candidate will be adept at content creation, video editing, influencer collaboration, and handling online inquiries to support our sales efforts.

Key Responsibilities:

1. Strategy and Planning

• Develop and implement comprehensive social media marketing strategies aligned with business objectives to drive brand awareness, engagement, and conversions.
• Plan, execute, and manage paid social media campaigns to maximize reach and return on investment (ROI).

2. Content Creation and Management

• Oversee the creation of high-quality, engaging, and creative content (text, image, video) tailored to each social media platform, including Instagram, Facebook, TikTok, and others.
• Create and edit compelling user conversion content using tools like Canva, CapCut, and other video editing software.
• Develop user-generated content (UGC) in collaboration with influencers and customers to drive authentic brand engagement and trust.

3. Video Editing and Design

• Utilize Canva, CapCut, and other video editing tools to produce engaging UGC videos that align with the brand's voice and conversion goals.
• Work closely with influencers to create and edit content that is optimized for social media platforms.

4. Community and Influencer Management

• Identify, engage, and manage relationships with influencers to create authentic content and extend brand reach.
• Handle and respond promptly to online enquiries, comments, and messages on social media platforms to foster customer relationships and support sales efforts.

5. Campaign Optimization and Analytics

• Monitor, analyze, and report on key performance metrics to measure the effectiveness of social media campaigns and adjust strategies accordingly.
• Stay up-to-date with the latest social media trends, tools, platforms, and best practices, implementing innovative tactics to keep the brand relevant and competitive.

6. Sales and Conversion Focus

• Drive social media strategies aimed at increasing conversions, traffic, and sales.
• Develop and implement content that supports sales goals, including promotions, product launches, and special campaigns.
• Collaborate with the sales team to align social media efforts with broader sales initiatives.

7. Leadership and Collaboration

• Mentor and guide junior team members, providing insights and strategies to enhance overall team performance.
• Work closely with cross-functional teams, including sales, marketing, and design, to ensure cohesive and integrated social media campaigns.
• Work closely with the HR Operation & Sales team to align marketing strategies with sales goals.
• Collaborate with the beauty consultants to ensure consistent brand messaging and high service standards.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in social media marketing, focusing on managing channels, driving conversions, and handling UGC content
• Strong knowledge of social media platforms (Instagram, Facebook, TikTok, XHS, etc.)
• Proficiency in Canva, CapCut, and other video editing tools
• Experience in creating engaging content and maintaining an active social media presence to increase engagement (e.g., more stories, interactive posts)
• Excellent communication, organizational, and analytical skills
• Creative, detail-oriented, and sales-focused
• Self-motivated, able to work independently and collaboratively
• Ability to work effectively under tight deadlines and with a sense of urgency

We are looking for a Social Media Marketing Manager who is skilled in driving conversions, increasing sales, and engaging our online community. You will lead our social media strategy, create impactful content, manage campaigns, and handle customer inquiries to support our growth objectives.

Key Responsibilities

1. Conversion-Driven Social Media Strategy

• Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
• Identify and target high-potential customer segments with content that meets their needs.
• Collaborate with the sales team to align social media efforts with sales goals.
• Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.

2. Content Creation and Optimization for Sales

• Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
• Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
• Regularly analyze content performance to adjust strategies and maximize engagement and sales.

3. Community Management and Customer Engagement

• Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
• Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
• Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.

4. Social Media Advertising and Campaign Optimization

• Plan, create, and manage paid social media campaigns to generate leads and increase sales.
• Develop compelling ad creatives and copy that resonate with target audiences.
• Continuously monitor and optimize campaign performance to meet and exceed sales objectives.

5. Lead Management and Sales Support

• Implement systems to track and follow up on leads generated through social media.
• Work with the sales team to refine lead management processes and improve conversion rates.
• Provide insights from social media engagement to improve products and services.

6. Trend Monitoring and Strategic Adjustments

• Stay updated on the latest social media trends, platform updates, and best practices.
• Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
• Introduce innovative methods and tools to enhance engagement and drive sales.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
• Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
• Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
• Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.

Expressions seeks a motivated Marketing Content Creator will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media. Additionally, you will handle social media enquiries and assist with customer enquiries to ensure a seamless customer experience. Your efforts will directly contribute to increasing brand awareness, engagement, and sales.

Key Responsibilities:

Content Creation & UGC Management:

• Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
• Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
• Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  

Influencer Marketing:

• Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
• Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
• Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  

Social Media Strategy & Management:

• Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
• Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
• Utilize paid social media campaigns to amplify content reach and target specific audience segments.

Handling Inquiries & Customer Service:

• Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
• Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
• Collaborate with the customer service team to address any issues or concerns raised on social media.
  

Sales-Driven Marketing:

• Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
• Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
• Collaborate with the sales team to align social media efforts with sales targets and objectives.
  

Analytics and Reporting:

• Regularly track and report on social media and influencer campaign performance using analytics tools.
• Provide data-driven recommendations to enhance content effectiveness and increase ROI.
• Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.

Supporting Other Marketing Activities:

• Assist the marketing team in executing broader marketing campaigns and initiatives.
• Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
• Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.
  

Qualifications:

• Proven experience in social media marketing, content creation, and influencer management.
• Strong proficiency in Canva, CapCut, and other content creation tools.
• Sales-oriented mindset with a focus on driving conversions through social media.
• Excellent communication and negotiation skills for managing influencer relationships.
• Strong analytical skills with experience in tracking and optimizing social media performance.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience with paid social media campaigns is a plus.