Job Overview
•Manages the marketing plan for either a specific offering or part of offerings within Information and Analytics and/or Consulting and Services targeted for a specific marketing audience.
Essential Functions
• Manages all marketing related activities for an offering(s) including: short and long-term planning, sales support and promotions to contribute to client satisfaction with the product; market research activities, providing input into the development and execution of the offering(s) in the annual Marketing Plan; gathering competitive intelligence to ensure product superiority and customer satisfaction; marketing promotion functions, and pricing development that contributes to the long term success of the offering(s).
• Serves as offering(s) expert for the customer and sales organization, and provides support at client meetings.
• Provides input into business cases regarding the definition of new offerings and line extensions. May mentor less experienced colleagues.
