Sr Manager, Solutions Marketing
3 days ago
Your CareerThis role is critical in shaping and executing the go-to-market strategy by integrating multiple technology solutions into compelling offer..
Your Career
This role is critical in shaping and executing the go-to-market strategy by integrating multiple technology solutions into compelling offerings tailored to customer needs. You’ll work cross-functionally to develop, package, and promote comprehensive Precision AI capability across the Palo Alto Networks portfolio and our Platformization approach to holistic cybersecurity. You’ll do this to align with our product strategy and market opportunities, ensuring we drive adoption and maximize impact for our customers.
Your Impact:
Solution Integration & Packaging: Lead the end-to-end process of combining and packaging various technology solutions into cohesive, market-ready offerings that address specific customer challenges and use cases - geo focused and industry focused.
Go-to-Market Strategy Development: Develop and execute the go-to-market strategy for new solutions, collaborating with product, sales, and other marketing teams to ensure alignment and effective positioning in the market.
Customer and Market Insight: Conduct market research and customer interviews to deeply understand target audiences, industry trends, competitive landscape, and customer pain points, ensuring solutions are relevant and differentiated.
Messaging and Positioning: Craft compelling messaging that highlights the joint value proposition of our integrated solutions and resonates with key decision-makers across customer organizations.
Sales Enablement: Develop and work with the sales enablement team to deliver training, sales collateral, and other enablement materials to equip sales teams with the knowledge and tools to effectively sell our packaged solutions.
Campaign Management: Work with demand generation, digital marketing, and field marketing teams to create and execute campaigns that drive awareness, engagement, and demand for our solutions.
Cross-functional Collaboration: Partner closely with product management, engineering, customer success, and sales to align solution packaging with customer needs, product roadmaps, and overall business objectives.
Metrics and Optimization: Track performance of go-to-market activities, gather insights, and optimize strategies based on data-driven learnings.
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