RESPONSIBILITIES:
Responsible to develop, implement and execute strategic marketing plans and tactics (in line with the company objectives) to attract potential customers and retain existing ones.
Managing the company’s marketing budget and co-ordinating marketing campaigns with sales activities and report on the key performance matrix with concrete ROI analysis both quantitative and qualitative.
Responsible to determine budgets and targets and in charged with developing pricing strategies for products and services.
Build strategic relationships and partner with key industry players, agencies and vendors and develop potential new strategic partner relationships.
Monitor and report on effectiveness of marketing communications; variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis) and work closely with design agencies and assist with new product launches.
Conduct market research & analysis; Market insights and competitor’s development to enhance company competence of developing competitive products and services to gain market share.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Assist in Product Development team, Product Licensing Acquisitions & Accreditations from relevant agencies/vendors/suppliers; support in providing feedback on Quality & Service issues to ensure total customer satisfaction.
Coordinates and submits monthly, quarterly & annual report and supervise to oversee PSI preparations updating and finalization.
Work closely with sales to assist in the analysis of sales forecast, monthly & annual sales achievement by dealer & by product.
REQUIREMENTS:
· Bachelor Degree or Diploma in Sales & Marketing/ Retail Management/ Business
· Minimum 3-5years of marketing work experience preferably in the Home Appliance Industry.
· Ability to work in teams and individual effort to execute marketing task assigned.
· Need to communicate with Chinese speaking customer and business associate
QUALITATIVE AND OTHER ATTRIBUTES REQUIRED:
· Reporting Skills, Administrative Writing Skills, Microsoft Office Skills, Marketing Planning and Execution.
· Passionate and strong drive to achieve targets set.
