[What the role is]
Chinatown is a key cultural precinct championed by STB. Our vision is to develop our cultural precincts into attractive & sustainable enclaves that deliver authentic & differentiated visitor experiences, so as to generate tourism value for Singapore. The key areas of work include formulating and executing effective place making strategies to ensure that Chinatown remains attractive and vibrant. This is with the aim of driving more tourism value from visitors through increased visitorship, dwell time, and higher expenditure in Chinatown.
The department works closely with the precinct stakeholders which include Chinatown Business Association (CBA), Kreta Ayer Community Club (KACC), Chinatown Workgroup members, government agencies and other stakeholders to develop placemaking initiatives to improve visitor experience as well as bring vibrancy to the precinct. This could include seeding and activating immersive and interactive experiences such as tours and workshops, driving events and developments of souvenirs to enable a more engaging and deeper appreciation of Chinatown’s culture and heritage.
[What you will be working on]
The officer will be part of the team that works closely with CBA to formulate precinct-wide initiatives to raise awareness and drive engagement with the precinct. He/She will also work closely with precinct stakeholders and associations to drive stakeholders-led marketing efforts such as Chinatown New Year Celebrations, River Hongbao, Five Footway Festival, Qi Xi Fest, and Chinatown Mid-Autumn Celebrations.
The officer will oversee one or two key assets in Chinatown such as Chinatown Heritage Centre, Chinatown Street Market and Chinatown Visitor Centre. He/ She will ensure that we leverage and maximise the tourism value of these assets to showcase the precinct’s heritage and culture, deepen visitor experience and maximise tourism returns. He/ She would need to work closely with the appointed operator(s) to ensure that the asset(s) are well managed and there is robust programming such as events, workshops and activities as well as strategic marketing plans to drive visitorship and enhance visitors’ experience.
To achieve the above, the officer should adopt a strategic and holistic view to align plans with other agencies. This involves shaping available land sites, assets, and offerings to drive the tourism agenda and ensure alignment with the Board’s strategic vision for the precinct. He/ She will also work closely with our Marketing colleagues and Regional Offices to ensure alignment and provide updated and relevant content to facilitate the marketing of our cultural precincts in the respective marketing channels.
[What we are looking for]
At least 5 years' working experience
Strong oral, written and presentation skills
Strong stakeholder management and interpersonal skills
Good negotiation skills
Good multi-tasking ability with attention to detail
Comfortable with numbers and meticulous in paperwork
