Develop and implement comprehensive marketing strategies to promote the café/restaurant's products and services.
Plan and execute marketing camp..
Develop and implement comprehensive marketing strategies to promote the café/restaurant's products and services.
Plan and execute marketing campaigns, including online and offline initiatives, seasonal promotions, and new product launches.
Manage the café/restaurant's social media platforms, creating engaging content, responding to customer inquiries, and monitoring performance analytics.
Oversee brand positioning and ensure consistent messaging across all marketing materials and channels.
Collaborate with the operations team to plan and promote events, menu updates, and special dining experiences.
Build and maintain relationships with local influencers, media outlets, and community partners to enhance brand visibility.
Analyze market trends, customer insights, and competitors to refine marketing strategies.
Manage digital advertising campaigns, including Google Ads, Facebook, Instagram, and other relevant platforms.
Monitor and report on the effectiveness of marketing campaigns, providing recommendations for improvement.
Design and manage loyalty programs or partnerships to increase customer retention and drive repeat business.
Work with the design team (or external agencies) to create promotional materials such as posters, banners, and digital assets.
Ensure compliance with local regulations and brand guidelines in all marketing efforts.
Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience as a Marketing Manager or in a similar role, preferably in the F&B industry.
Strong knowledge of digital marketing, social media management, and content creation.
Excellent communication and interpersonal skills.
Creative thinker with the ability to develop innovative marketing campaigns.
Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
Proficiency in marketing tools and platforms such as Google Analytics, Canva, Mailchimp, and social media management tools.
Ability to work under pressure and manage multiple projects simultaneously.
Knowledge of current F&B industry trends and customer preferences.
