Total 1 job vacancies by The Harbor Community Pte. Ltd.

Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies to promote training courses.
• Conduct market research to understand trends, customer needs, and competitor activities.
• Create annual and quarterly marketing plans aligned with organizational goals.

Content Creation & Campaign Management

• Design and oversee marketing campaigns across digital and traditional channels.
• Create engaging content, including brochures, email campaigns, social media posts, and video promotions.
• Manage website updates to ensure accurate and appealing course information.

Digital Marketing & Analytics

• Plan and execute SEO/SEM, social media, and email marketing strategies to drive traffic and enrollments.
• Analyze campaign performance and use data-driven insights to optimize marketing efforts.
• Manage and grow the organization’s presence on platforms like LinkedIn, Facebook, and Instagram.

Partnership Development

• Collaborate with educational institutions, healthcare providers, and community organizations for co-marketing initiatives.
• Build relationships with key stakeholders to enhance the organization’s credibility and reach.

Budget Management

• Develop and manage the marketing budget to maximize ROI.
• Allocate resources effectively to support campaigns and initiatives.

Team Leadership & Collaboration

• Lead a small marketing team, providing direction, mentoring, and performance evaluations.
• Collaborate with course coordinators and instructors to ensure marketing materials align with course objectives.

Requirements

Educational Background

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Additional certifications in digital marketing or healthcare marketing are a plus.

Experience

• Minimum 5 years of experience in marketing, with at least 2 years in a managerial role.
• Experience in marketing for education, healthcare, or social services industries is highly desirable.

Skills

• Strong knowledge of digital marketing strategies, including SEO, PPC, and email campaigns.
• Proficiency in tools like Google Analytics, social media platforms, and marketing automation software.
• Excellent written and verbal communication skills with the ability to craft compelling content.
• Analytical mindset with experience in using data to drive marketing decisions.
• Strong project management and organizational skills.

Personal Attributes

• Creative thinker with a passion for education and community impact.
• Collaborative and able to work effectively with cross-functional teams.
• Results-oriented with a focus on achieving enrollment and engagement targets.

Benefits

• Competitive salary and performance bonuses.
• Opportunities for professional development and upskilling.
• A meaningful role contributing to education and community welfare.