Location: Jurong East, West Region, Singapore
Company Overview: Francyn Atelier is a dynamic start-up company revolutionising the Design & Architecture industry in Singapore. Committed to creativity, excellence, and client satisfaction. This is an exciting opportunity to join a fast-paced start-up environment and play a key role in shaping the future of Design & Architecture industry in Singapore.
Job Responsibilities:
· Develop and Implement Strategies: Design and execute integrated sales and marketing strategies that drive brand awareness, promote services, and generate sales.
· Multi-Channel Campaign Management: Plan, create, and manage marketing campaigns across digital, social media, email, and print channels with a strong emphasis on lead generation and conversion.
· Website and SEO Management: Oversee the company's websites and enhance online visibility through search engine optimisation (SEO) techniques, improving user experience and driving organic traffic.
· Market Research & Trend Analysis: Conduct detailed market research to identify industry trends, competitor activities, and potential sales opportunities.
· Content Development: Create compelling and high-quality content for websites, social media, newsletters, and other marketing materials, tailored to attract potential clients and strengthen brand presence.
· Design and Visual Content Creation: Use design software such as Adobe Photoshop, Illustrator, and InDesign to create visually engaging marketing materials and ensure high-quality design across all digital and print platforms.
· Brand Consistency: Ensure the uniform representation of the company's brand identity across all platforms and marketing collateral, maintaining a consistent message and tone.
· Content Creation: Lead the creation of high-quality marketing content (graphics, videos, written materials) that resonates with target audiences.
· Case Studies and Client Showcases: Develop impactful case studies, project showcases, and other materials that highlight the firm’s work and demonstrate value to convert leads into sales.
· Brand Identity Management: Create and uphold a strong and distinct brand identity, leveraging visual and verbal communication to stand out in the market.
· Performance Analysis & Optimisation: Track, analyse, and report on marketing performance data and sales metrics to measure campaign success and adjust strategies to improve ROI.
· Collaborate with Sales: Partner with the sales team to create and implement lead-generation initiatives and sales strategies that drive business growth.
· Sales & Marketing Material Creation: Assist in developing sales and marketing tools such as brochures, presentations, advertisements, and other promotional materials.
· Vendor & Partner Management: Manage relationships with external vendors, marketing agencies, partners, and clients to explore new business opportunities and ensure seamless project execution.
· Budget Management: Oversee the marketing budget, ensuring all activities are cost-effective.
· Reporting: Prepare regular reports on marketing performance and key metrics to present to senior management, making recommendations for improvement.
· Others: Assist in any other marketing relevant tasks as assigned.
Qualifications:
· Candidate must possess at least a Degree in Marketing, Communications, or a related field.
· Minimum 5 years of proven experience in managing sales and marketing strategies.
· Strong project management skills with the ability to manage multiple campaigns simultaneously.
· Proven experience in sales and lead generation.
· Knowledge and experience in website development using software like WordPress.
· Proficiency in design software such as Adobe Photoshop, Illustrator, and InDesign is essential for creating high-quality marketing materials.
· Familiarity with marketing tools and platforms such as Google Analytics, CRM software, and social media management tools.
· Excellent communication, writing, and analytical skills.
· Able to work under tight schedules to meet deadlines.
· Independent, initiative-driven, organised with a positive working attitudes.
· Good interpersonal and problem-solving skills.
· Willing to travel when needed.
· Good IT Literacy in Microsoft Office suite.
· Committed and driven to succeed.
· Self-motivated and committed learner.
· A good team player.
· Working rights required for this role.
· Preferably able to start work immediately.
Benefits:
· Competitive salary with performance-based incentives.
· Collaborative and inclusive work environment.
· Opportunities for professional development and career advancement within a dynamic SME environment.
· Exciting projects and the opportunity to contribute to the success of diverse interior design projects.
· Opportunity to make a significant impact and drive growth within a growing interior design SME.
