Furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we’re making it about creating a space to thrive in and be their best self.
We are building a culture of people obsessively passionate about our mission and a place where you will want to show up every single morning and thrive together.
Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team?
If the answer is YES, join us in our mission to open everyone’s eyes to the spaces they already have—and the life that’s yet to be lived in them.
As a Marketing Analytics Specialist, you will possess strong analytical skills, a deep understanding of marketing principles, and the ability to translate data into actionable insights.
Key Responsibilities:
Analytics and Insights Generation:
- Conduct in-depth analytics on marketing problems to produce actionable insights for campaigns and key marketing initiatives.
- Serve as the analytical brain of the marketing team, leveraging data to answer critical marketing questions and propose effective solutions.
- Draw convincing conclusions from data analysis and provide recommendations to enhance marketing effectiveness.
Measurement Development:
- Support the development of appropriate measurements for marketing teams and initiatives, ensuring alignment with evolving business strategies.
- Collaborate with stakeholders to establish KPIs that accurately reflect the success of marketing efforts and drive business outcomes.
O2O & Branding Impact Measurement:
- Measure the impact of O2O (Online-to-Offline) and branding initiatives, leveraging available data and hypotheses.
- Validate hypotheses and make informed decisions based on available information, while continuously striving to improve measurement accuracy.
- Design and implement initiatives to collect relevant data for better understanding and decision-making.
Dashboard and Reporting Development:
- Build dashboards and reporting tools to fulfill the diverse analytical needs of marketing teams, enabling informed decision-making.
- Understand the specific decision-making processes and KPIs of each team to tailor dashboards accordingly.
- Provide ongoing training and gather feedback to continuously improve the usability and relevance of dashboards.
The Perfect profile:
- Holds a degree in mathematics, statistics, computer science, economics, or related fields, with an advanced degree considered a plus.
- Proven expertise in Marketing Analytics, Marketing Measurement, or Business Intelligence, ideally within the e-commerce sector. Possesses 2+ years of overall experience.
- Proficient in Python and SQL, with basic knowledge of Power BI and Google Analytics.
- Displays a natural curiosity and eagerness to deep dive into complex data to gain insights and is proficient in problem-solving through innovative means.
- Displays a growth mindset, characterized by a continuous desire to learn, improve, and explore new opportunities to enhance work efficiency and effectiveness.
- Possesses strong team-player attributes, actively engaging in collaboration and support to tackle complex problems collectively.
Benefits
Our first promise - the ride of a lifetime
You will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.
The second promise - a good place to work
We are building a company that puts people as the company’s core strategy for success. It’s our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.
- We deeply value the employee’s growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone’s contribution to the bigger picture
- Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
- Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow