Communication Research Specialist
10 months ago
As a member of Team Central Provident Fund (CPF), you will play a crucial role in helping over 4 million members save for their retirement, healthcare..
As a member of Team Central Provident Fund (CPF), you will play a crucial role in helping over 4 million members save for their retirement, healthcare, and housing needs as well as helping them cope with life’s uncertainties. With a fulfilling career, career growth, and development opportunities, you will be part of a big family of dedicated professionals. Join us and champion financial security for Singaporeans while leaving a lasting legacy.
What you will be working on
- Execute key research projects for the Media and Publicity department, in accordance to strategic communications’ objectives.
- Manage external vendors for end-to-end research projects, including briefs, procurement, questionnaire/research design, fieldwork and data collection processes.
- Apply appropriate methodologies to address research objectives and assist with reporting to senior management when required.
- Enhance the depth and precision of insights derived from external vendors by triangulating their reports and analyses with diverse data sources, including user and secondary research, as well as digital marketing analytics. This comprehensive approach help address the Board’s branding and digital marketing objectives.
- Assist to source for both primary and secondary research opportunities to collect necessary data points that can help enhance cross-channel marketing/personalisation efforts fronted by the Performance, Insights and Optimisation Team.
- Assist with conducting exploratory research for new projects and audience segments, primarily for performance marketing and email marketing channel management requirements.
- Facilitate the sharing process and identify valuable datasets and findings from externally conducted research and data projects, ensuring efficient dissemination to key stakeholders.
- Oversee and curate the research knowledge repository for the team, ensuring organized and accessible storage of valuable research insights and resources.
What we are looking for
- At least 4 years of work experience in marketing research, with prior experience in opinion polling/brand sentiment and/or digital marketing projects.
- Experience in overseeing the entire lifecycle of research projects, from gathering initial requirements to presenting comprehensive findings to management.
- Experience in digital marketing concepts and strategies, particularly integrating marketing research insights with analytics for personalised CPF communications.
- 9Experience in utilising both quantitative and qualitative research methods to understanding behavioural insights and other business intelligence methods
- Good presentation skills, ability to articulate complex concepts in a clear and engaging manner tailored to various stakeholders.
- Proficient in utilising data analytical tools (e.g., R Studio, SAS, Excel) and experience in social listening insights and digital/content analytics using tools like Power BI or Google Data Studio insights generation will be preferred.
- Beneficial to possess a good understanding of the insurance and financial industries or current affairs, enhancing the ability to contextualise and interpret research findings effectively.
- Good stakeholder management and writing skills, with the ability to communicate effectively with both external and internal stakeholders
- Ability to handle multiple tasks while properly prioritising urgent and high-impact work
- Excellent organizational skills with the ability to manage multiple priorities, deadlines, and resources effectively.
The successful candidate will hold the corporate title of Manager/Senior Manager with seniority based on individual work experiences.
What you can expect
- A challenging and rewarding career
- A variety of formal and informal training to enhance your skills in the evolving technology landscape
- Promotion opportunities based on your capability and on-the-job performance
- A friendly work environment with like-minded colleagues to co-create and collaborate together
- A hybrid work model allowing remote work for up to 50% of the time, contingent upon the exigencies of service
- A productive yet growth-oriented workplace with a flexible dress code empowering you to decide your appropriate outfit for the day
- A comprehensive rewards package
- Annual leave and pro-family leave
- Medical and dental benefits
- Access to recreational activities
- Position is on a 1-year full-time contract directly under the payroll of CPF Board with an option to renew, contingent upon confirmation and subject to organisational needs. Additionally, there is potential for emplacement into a permanent position
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