Job Summary:
As a Market Research Analyst at A2000 Solutions, you will contribute to data-driven marketing strategies while supporting the marketing team with content creation and design-related tasks. This role involves gathering market data, preparing actionable insights, and creating compelling visuals and marketing materials to enhance our brand presence and drive customer engagement. The ideal candidate combines analytical expertise with creative skills to support ERP, POS, and inventory management solutions marketing efforts.
Key Responsibilities:
Market Analysis:
- Conduct market research to identify trends, customer needs, and competitive activities in the business solutions industry.
- Analyse market data to provide actionable insights for the marketing team.
Customer Insights:
- Design and conduct surveys, focus groups, and questionnaires to gather customer feedback.
- Translate customer data into strategies to improve product positioning and marketing effectiveness.
Competitor Analysis:
- Research competitor strategies, pricing, and customer engagement tactics.
- Prepare detailed competitor analysis reports and recommend strategies for A2000's competitive advantage.
Content Preparation:
- Create and refine marketing materials such as brochures, social media posts, email campaigns, and infographics.
- Collaborate with the design team to develop visually appealing content that aligns with A2000’s branding.
Design Support:
- Assist in designing promotional materials, including posters, banners, and digital ads.
- Ensure all designs are consistent with A2000’s corporate identity and marketing goals.
Campaign Optimization:
- Support marketing campaigns by providing data-driven insights to improve targeting and engagement.
- Evaluate and report campaign performance metrics, suggesting areas for improvement.
Trend Monitoring:
- Stay updated with industry trends, market demands, and technological advancements affecting the ERP and business solutions landscape.
- Recommend innovations to align marketing strategies with current trends.
Collaborative Efforts:
- Work closely with sales, product development, and marketing teams to ensure cohesive messaging and strategy.
- Contribute to the preparation of reports, case studies, and presentations for internal and external use.
Content and Presentation:
- Prepare professional, data-backed reports and presentations for stakeholder engagement.
- Assist in drafting scripts, storyboards, and layouts for marketing videos or webinars.
Process Improvement:
- Identify inefficiencies in marketing processes and suggest improvements.
- Propose new tools and technologies to streamline research, content creation, and campaign execution.
Ad-Hoc Tasks:
- Perform any additional duties as and when assigned by the reporting head to support the marketing department’s goals.
Key Requirements:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, Design, or a related field.
Experience: 1-2 years of experience in market research, content creation, or a similar role. Fresh graduates with relevant internships are encouraged to apply.
Skills:
- Proficiency in data analysis tools (e.g., Excel, Power BI) and design software (e.g., Adobe Photoshop, Canva).
- Strong communication and content writing skills.
- Knowledge of digital marketing metrics and platforms (e.g., Google Analytics, SEO tools).
- Creative mindset with an eye for design and branding consistency.
- Excellent organizational and project management skills.
What We Offer:
- An opportunity to shape marketing strategies for leading ERP and business solutions.
- A collaborative and innovative work environment.
- Training and development in market research, design, and digital marketing tools.
- Competitive salary and performance-based incentives.
About A2000 Solutions:
A2000 Solutions is a leading provider of ERP, POS, and inventory management solutions. Our innovative tools are designed to help businesses thrive by improving efficiency and scalability. Join us in creating impactful marketing strategies that drive growth and customer satisfaction.
