Total 2 sales marketing job vacancies in Singapore

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 8+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

Our unique pharmaceutical business offers exposure to medicines, vaccines and consumer healthcare products across a patient’s life cycle from conception to later life, with brands coming from; our established business, wholly owned local companies and local brands. We have an exciting opportunity for the right person to join our regional marketing team; to help transform the business and deliver on our ambition to grow the business with our expansion in to e-commerce and digital healthcare services. Beyond day to day marketing, there will be involvement with Business Development (BD) to build the product pipeline and fill the innovation hub. The right candidate will be able to work independently and be creative and passionate.

The role is tasked with (1) innovative marketing plans, in partnership with affiliate businesses and the global marketing team (2) forecasting marketing initiatives based on consumer insights and analysis of new business opportunities (3) enhancing the capabilities and talent pipeline in the marketing organization (4) leading programs to deliver on the APAC strategy to double the size of the business.

The position is responsible for also working closely with cross functional teams across the geographies.

Responsibilities

• To review and support the APAC region’s strategic business plans for the group of products (Brands, BGX, Gx and OTx) and to support APAC region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches.
• Provide support to affiliate to assure the commercial success of assigned brands/TA
• Ensure APAC EPD builds and enhances a Marketing led mindset with insights, patients and customers at the core of everything delivered.
• Develop project and marketing plans supporting new product introductions from both internal and external resources
• Success in the role will take into account the delivery of sales against Plan numbers, utilization of the promotional support budget and improved market share of brands across TAs.
• Design, manage and support marketing insights driven brand plans for APAC EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs and execution steps.
• Work cross functionally across APAC in executing the annual and long term marketing plan.
• Ensure Affiliate Marketing plans are reviewed, challenged and executed well.
• Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel customer engagement.
• Create mechanisms to monitor and assess execution of marketing programs. Adapt plan and tactics accordingly
• Be responsible for Regional launch plans and ensure optimal utilization of the planned promotional support budget
• Ensure suitable commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions (L&A))
• Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
• Ensure capability building across the region in launching new BGx and marketing BGx
• Collaborate with sales team and reinforce portfolio selling and category management
• Reinforce best practices sharing across affiliates
• Represent Asia in Divisional/Global Marketing forums

Requirements

• Business degree – Graduate or Post-graduate
• +8 years of pharmaceutical marketing experience
• Regional experience is an asset
• Local experience in APAC with ideally at least 1 year experience in sales on top of marketing
• Knowledge of APAC pharmaceutical market
• Experience in cardiology, CNS, respiratory TA is a plus
• Fresh consumer mindset thinking that shows innovation and ambition
• Keen interest to challenge the status quo in order to transform the business
• Agility and clear communication skills to be a key influencer with a variety of stakeholders
• Hungry for a challenge
• Resilience to upgrade thinking with the objective to grow the business
• Intrapreneurial, takes initiative and comfortable to take the lead
• Exuding high energy, demonstrating progressive thinking that is market competitive
• Insights driven brand builder. Brand champion
• Comfortable to operate with multiple competing priorities with limited resources
• Collaborative leadership style, able to bring multiple parties together to resolve an issue
• Excellent interpersonal skills