What we offer
Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities. We also offer a range of wellbeing initiatives, including apps with content to help you feel at your best. Join us, and you can thrive as an individual as well as being part of a supportive and inclusive team.
A career that lets your passion shine
As Regional Director hotel performance Asia Pacific for Sofitel, MGallery & Emblems, you will lead the strategy across all luxury segments to execute revenue targets in alignment with the groups, visions & goals and values. Keys to the success of this role is the ability to collaborate closely with Operations and build trusted business partnerships in region with the support RSVPOs in all manner of hotel performance excellence with a focus on quality and commercial delivery as well as engage with Owners as required and Key Stakeholders in an ambassadorial capacity.
You will be based in Singapore and will report to the Global Head of Hotel Performance Sofitel MGallery Emblems.
As a role model within the regional commercial community, you will be responsible for developing the hotel commercial teams to release their full creative potential in achieving the highest possible revenue from properties within the SMgE region whilst simultaneously optimizing value and service for our clients.
RELATIONSHIPS
All Hotel Directors of Sales & Marketing Sofitel MGallery Emblems
All General Managers Sofitel MGallery Emblems
All Marketing and Communication executives Sofitel MGallery Emblems
All ACCOR ± SVP ± VP Sofitel MGallery Emblems
All Revenue Managers Sofitel MGallery Emblems
All Accor Global & Luxury Sales Offices Worldwide
KEY SUCCESS FACTORS ARE THE FOLLOWING:
Provide strategic direction on driving hotel performance excellence, particular focus on sales delivery, loyalty contribution and TARS contribution.
Ensure credibility and attend owners meetings as required with the regional SVPO.
Assist in the recruitment and validate the appointment of senior sales, distribution and loyalty roles in hotels.
Contribute to the critical path to support new hotel openings /de flagging of hotels.
Coordinate with the whole Sofitel, MGallery Emblems team for assistance, as well as the broader Accor organization for sales, loyalty, distribution.
Be the interface to the global sales organization to ensure brand representation and production.
Strong coordination with luxury sales, including some tactical dedication actions for Sofitel, MGallery & Emblems.
AREAS OF RESPONSIBILITY
Strategy
You will contribute to the development of strategy for each hotel to achieve performance and excellence, together with Sofitel, MGallery & Emblems Commercial and Marketing teams and all stakeholders;
You will provide strategic direction, guidance and support on Sales & Marketing concepts and operational decisions for each hotel.
You will conduct bi-annual or as when required hotel business reviews for key assets;
Budget
You will actively participate in annual hotel budget and marketing plan process;
You will validate sales, loyalty pre-opening budgets and proformas in conjunction with Revenue.
You will manage new developments in region;
You will oversee the pre-opening Sales & Marketing function to support Managed and Franchise hotels.
Drive Performance & Quality
You will work with country Sales, Marketing, Ecommerce and Loyalty executives, as well as SMgE Commercial and Marketing teams to drive Topline performance and grow market share for key assets;
You will Support the VPO on all hotel CSR initiatives
You will Develop tactical campaigns that will help drive revenue, F&B, SPA, Meeting & Events
You will develop Performance Improvement Plan (PIP) commercial objectives together with finance, with necessary input and validation from all stakeholders;
You will monitor the hotel quality KPIs;
You will contribute to the quality and brand standards monitoring across all areas while on-property, informing where necessary relevant teams if action is required;
You will support SVPOs as required, responding to owner requests on performance or excellence topics.
You will analyze S&M competitive positioning and market trends in all markets;
You will help develop, with the central commercial team tactical plans within Sofitel MGallery Emblems (SMgE) SMDL teams to support hotels in need;
People & Relations
You will act as brand ambassador representing SMgE Brands;
You will have strong and effective interactions with Owners around sales & marketing performance and new projects;
You will participate in the hiring process of new S&M Directors for hotels, and maintain a list of talent with mobility potential;
You will build and maintain a network of key industry contacts
