As a Marketing Executive in the machine vision industry, you will develop and execute marketing strategies to promote highly technical products like cameras, sensors, and software used in industrial automation, quality control, and AI-driven solutions.
Your role involves identifying niche customer segments, emphasizing product benefits, and aligning marketing efforts with company objectives.
Key responsibilities include creating technical content such as whitepapers, case studies, and tutorials, as well as managing targeted digital campaigns and SEO to generate leads.
You'll organize participation in industry trade shows, events, and webinars to showcase products and engage potential clients. Collaborating with R&D, sales, and engineering teams, you’ll ensure accurate product positioning and provide technical sales support.
Additionally, you will conduct market research to stay ahead of industry trends, monitor competitor activities, and refine strategies to maintain a competitive edge. You’ll also focus on branding consistency and building strong relationships with customers, distributors, and OEMs to boost brand credibility and market share.
