About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.
We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!
Work Schedule:
- Days: Mondays to Fridays
- Time: 10:00 AM to 7:00 PM
Key Responsibilities:
Social Media Management
- Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
- Create engaging posts, reels, stories, and videos tailored to our audience.
- Monitor and analyze social media metrics to optimize performance.
Content Creation and Strategy:
- Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
- Ensure all content aligns with the brand voice and resonates with the target audience.
Vendor Collaboration:
- Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
- Oversee the execution of marketing materials to meet project deadlines and quality standards.
Google Marketing:
- Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
- Analyze ad performance and provide actionable insights for optimization.
Community Engagement:
- Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
- Manage online reputation by monitoring comments and reviews.
Campaign Planning and Execution:
- Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
- Align campaigns with sales goals and overall marketing objectives.
Analytics and Reporting:
- Track, measure, and report on campaign performance and ROI.
- Use insights to refine strategies and achieve measurable growth.
Trend Monitoring:
- Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.
Qualifications and Requirements:
- Diploma or degree in marketing, communications, or a related field.
- At least 3 years of experience in digital marketing, content creation, or social media management.
- Proven track record of managing successful social media campaigns and paid ad strategies.
- Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
- Strong creative skills with an eye for aesthetics and brand consistency.
- Excellent communication, organizational, and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of the education sector or familiarity with tuition centres is a plus.
What We Offer:
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).
We look forward to connecting with you!
