Product Marketing Manager
14 hours ago
As a Product Marketing Manager for Ads, you will shape the strategy, planning and communication of our suite of Ads solutions, thought leadership in d..
As a Product Marketing Manager for Ads, you will shape the strategy, planning and communication of our suite of Ads solutions, thought leadership in digital, and supporting the Sales organization in driving advertising business from large corporate clients and agencies. You'll encourage and educate marketers across the Philippines with market insights, support content strategy, and communicate effectively through scalable marketing initiatives. In this role, you'll work cross-functionally with Comms, Sales and Ads Product Specialists, as well as collaborating with other Marketing teams across global offices.
Responsibilities:
- Partner with Sales organization to drive positive brand perception & incremental revenue
- Drive business analysis and analytical activities to develop B2B marketing strategy.
- Handle B2B marketing for large corporations and agencies to ensure synergy in operation, efficiency in execution and consistency in narrative to the market.
- Develop messaging, collateral, events, and business strategies aimed at advertisers, agencies and publishers, increasing our engagement with them and measuring the efficacy of such programs.
- Inspire and build confidence amongst advertisers and agencies through research, insights and case studies.
- Support executive communication within Marketing and to other cross-functional teams.
Minimum Qualifications:
- At least 4 years’ work experience in tech marketing, brand management, strategy consulting, agency, or a related B2B industry with business acumen
- Experience at a marketing firm, agency, management consulting firm, bank, and/or in another role requiring strategic problem identification and problem-solving skills.
- Demonstrated analytical success. Demonstrated capacity for developing and understanding strategy.
- Penchant for technology, creativity to "think outside the box” and leadership to execute effectively.
- Deep understanding of products and technology industry.
- Demonstrated innovation and creative problem-solving abilities.
- Global mindset and ability to think across disciplines, industries, cultures and scenarios.
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