Product Marketing Director
Full-time
Director/C-Level
5 months ago
Working with product teams to design and execute the go-to-market strategy across multiple products.
Refining the goals, audience, positioning an..
- Working with product teams to design and execute the go-to-market strategy across multiple products.
- Refining the goals, audience, positioning and messaging of product launches, and driving execution of growth operations initiatives to achieve business outcomes.
- Collaborating across branding, marketing, product, and ecosystem/community teams to deliver on business goals and priorities.
- Measuring effectiveness, proposing improvements, and reiterating the approach of product marketing campaigns using core analytical concepts like CAC, CRC, LTV and incrementality.
- Launching insights-driven marketing campaigns that drive key business metrics, user behaviours, and product objectives across audiences and channels.
- Creating performance marketing strategy and execution plan for social platforms and affiliate marketing sites. Able to monitor, measure effectiveness and optimise across creatives, audiences, channels, and geographies to maximize ROAS
Next Step:
Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package. Simply click on 'Apply here' to drop your resume.
Niharika Shrivastava
EA License No: 91C2918
Personnel Registration Number: R1223537
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