Director of Sales & Marketing
Full-time
Director/C-Level
1 month ago
Job Summary
The Director of Sales & Marketing is responsible for overseeing and driving the hotel’s sales,
marketing, and revenue strategies to..
Job Summary
The Director of Sales & Marketing is responsible for overseeing and driving the hotel’s sales,
marketing, and revenue strategies to optimise profitability, elevate brand recognition and
ensure exceptional guest satisfaction. This role demands a dynamic leader capable of
fostering revenue growth through innovative approaches, strategic team leadership, and
strong relationships with key stakeholder.
Responsibilities: -
- Develop and execute comprehensive sales strategies to achieve revenue targets across all market segments, including corporate, group, and MICE, etc
- Foster and sustain strong relationships with key clients, partners and stakeholders to drive business growth and secure long-term opportunities.
- Identify new markets and business opportunities to drive occupancy and revenue
- Lead and monitor the sales team to ensure they achieve individual and team sales targets.
- Manage the hotel’s online presence, including website, social media platforms, and third-party booking sites.
- Collaborate closely with the revenue team to create pricing strategies that maximise profitability and market competitiveness
- Conduct market research to understand customer needs, trends and competitor activity.
- Prepare and manage the sales & marketing budget, ensuring alignment with the hotel’s overall financial goals.
- Work with other departments including operations and food & beverage, to deliver a seamless and cohesive guest experience.
- Lead, mentor, and develop the Sales & Marketing team to enhance performance and professional growth.
Requirements:
- Preferably a degree of Bachelor in Marketing, Business Administration, Hospitality or a related field.
- Minimum 5-7 years of experience in hotel sales and marketing, with at least 3 years in a leadership role.
- Ability to analyse data and make strategic decisions based on market insights.
- Strong organisational and time-management skills
- Strategic thinking and problem solving
- Proven track record of achieving sales targets and driving revenue growth.
- Strong knowledge of digital marketing, distribution channels, and revenue management principles
- Excellent communication, negotiation and leadership skills.
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