Summary
Imagine what you could do here. The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Digital Merchandising Specialist - APAC to help us do extraordinary things. The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. As a Merchandising Specialist, you will play a key role in developing innovative regional merchandising and story telling strategies that captivate customers and support purchase confidence. You will have the opportunity to shape how people shop, driving innovation and creating best-in-class experiences for Apple customers.
Description
The individual in this role will lead the planning and execution of APAC regional digital merchandising strategies for new product launches, programs including Apple Trade in, Apple Care, and Apple Retail Value Propositions, and Retail Learning Video content across the Apple Store Online and the Apple Store App. The individual in this role will leverage a deep understanding of business goals, commercial programs, customer journeys and friction points to continuously optimize the digital shopping experience.
Responsibilities:
- Develop detailed merchandising strategies, briefs and plans for new product launches, programs and Retail Learning Videos in partnership with worldwide DE&M team, commercial teams, Marketing teams, Retail Contact Center and other stakeholders.
- Collaborate with worldwide and regional cross-functional teams for product launches to ensure local relevance in merchandising, including navigation, content, curation, and performance optimization.
- Collaborate with the Analytics teams to analyze data to extract actionable insights, and translate them into clear recommendations and plans.
- Work cross-functionally to understand the customer journey and implement strategies that enhance the digital shopping experience on the Apple Store Online and Apple Store App.
- Regular meetings with peers in AMR and EMEIA during overlapping business hours.
Minimum Qualifications
- 7+ years of experience in digital merchandising, digital commerce, marketing, digital customer experience, or equivalent.
Experience working closely with creative and UX teams to create innovative customer experiences.
Preferred Qualifications
- Proven track record of enhancing digital merchandising performance and digital customer experience through data-driven insights.
- Exceptional communication, storytelling, and presentation skills.
- Deep understanding of regional retail trends, including shopping behaviors, consumer preferences and conversion optimization strategies.
- Creative problem-solving skills with the ability to identify solutions and effectively leverage resources.
Demonstrates Apple’s values of inclusion and diversity.
- BA/BS degree in relevant field or MBA desired.
