Position Overview:
Are you a passionate and creative marketing professional eager to make a real impact in a high-growth environment? Join us as a Digital Marketing Specialist and take charge of key marketing initiatives while working closely with our CEO, founders, and Chief Marketing Officer (CMO). This is your chance to play a crucial role in shaping our digital presence, driving customer acquisition, and building our brand. You'll lead impactful projects, gain hands-on mentorship, and accelerate your career in a dynamic startup setting.
About Us:
Arche is Singapore based fintech startup on a mission to transform how individuals consume and access financial services. We endeavour to democratise wealth products to the masses in a way that maintains the white-glove, hyper-personalised service delivery. We’re a startup that thrives on creativity, collaboration, and personal growth. Our team is passionate, supportive, and committed to excellence.
Key Responsibilities:
Marketing Strategy and Growth:
- Drive Strategy: Take full ownership of developing and executing marketing strategies and campaigns designed to boost user acquisition and brand visibility.
- Lead Research: Conduct thorough user and competitor research, presenting actionable insights to refine and enhance our marketing approach.
- Manage Channels: Oversee and optimise digital channels including SEO, SEM, email marketing, social media, and paid media to meet our growth objectives.
Collaborative Projects & Accountability:
- Project Ownership: Lead and manage marketing projects from inception to completion, ensuring deadlines and deliverables are met with full accountability.
- Mentorship: Work closely with cross-functional teams, benefiting from guidance from our CEO, founders, and CMO. Proactively drive projects and leverage mentorship to enhance your skills.
- Coordinate Efforts: Engage in regular strategy sessions and team meetings to share progress, receive feedback, and contribute innovative ideas.
Content & Community Engagement:
- Content Leadership: Manage the content calendar, create compelling content, and oversee publication to align with our brand voice and marketing plans.
- Community Building: Champion our brand and engage with our community through creative marketing strategies and events, taking the initiative to enhance our presence.
- Creative Involvement: Participate in content creation, design, and other creative projects, ensuring high-quality and impactful deliverables.
Sales Alignment & Growth Hacking:
- Sales Integration: Collaborate with the sales team to align marketing efforts with sales goals, driving quality leads and supporting revenue growth.
- Growth Experiments: Develop and execute growth hacking experiments with product and sales teams. Measure results and iterate on strategies for continuous improvement.
Data-Driven Learning:
- Performance Analysis: Monitor and analyse marketing performance using analytical tools. Provide insights and recommendations to optimise strategies and improve campaign effectiveness.
- KPI Management: Track key performance indicators (KPIs) such as customer acquisition cost (CAC) and lifetime value (LTV), using data to guide decision-making and strategy adjustments.
About You:
- Experience: You have 2-3 years of experience in digital marketing or a similar role, ideally within a fast-paced startup or growth-focused environment.
- Ownership Mindset: You’re prepared to take full ownership of projects and responsibilities, thriving in a role where accountability and initiative are crucial.
- Growth-Oriented: Enthusiastic about learning and growing, with a proactive approach to tackling challenges and driving success.
- Data-Driven: Comfortable working with data and analytics to measure performance and optimise strategies.
- Technical Skills: Proficient in SEO, SEM, social media, email marketing, and analytics tools, with a keen interest in expanding your expertise.
- Creative Communicator: Strong communication skills with a knack for creating engaging content. (Bonus points if you’re fluent in another language!)
- Interest in Finance: A passion or interest in finance, investing, or fintech is a plus and will enhance your ability to connect with our audience.
Why Join Us?
- Fun & Social Team: Be part of a close-knit, collaborative team where everyone is engaged and contributes to a positive, supportive work environment. We work hard, enjoy team-building activities, and celebrate our successes together.
- Direct Impact: Take ownership of meaningful projects and witness the direct impact of your work on the company’s growth and success.
- Learning & Growth: Work directly with our CEO, founders, and CMO, gaining invaluable experience and mentorship while driving key initiatives.
- Flexibility: Flexible working arrangements to support your work-life balance, including options for remote work.
- Innovative Environment: Be part of a dynamic startup where creativity, innovation, and accountability are at the core of our success.
