Financial Planning and Analysis:Develop and manage annual and quarterly financial plans and budgets for the brand portfolio.
Analyze and report on ..
Financial Planning and Analysis:Develop and manage annual and quarterly financial plans and budgets for the brand portfolio.
Analyze and report on brand performance, including sales trends, profitability, and cost structures.
Monitor and optimize return on investment (ROI) for brand marketing campaigns and other initiatives.
Brand Performance Monitoring:Track brand KPIs and market share performance, identifying trends and actionable insights.
Assess the financial impact of brand initiatives, product launches, and promotional activities.
Collaborate with marketing and sales teams to ensure that the brand strategy aligns with financial targets.
Strategic Support and Decision-Making:Work closely with senior leadership to align brand strategy with financial objectives.
Support pricing, positioning, and marketing strategies through financial insights.
Provide financial forecasts and support for business cases and new product development.
Cross-functional Collaboration:Partner with the marketing team to ensure brand initiatives are executed within budget and achieve their financial goals.
Work with sales teams to align sales targets with financial forecasts and operational budgets.
Collaborate with finance, marketing, and supply chain teams to ensure effective resource allocation and cost management.
Reporting and Communication:Prepare regular financial reports and presentations for senior management on brand performance and key metrics.
Communicate financial results, opportunities, and challenges to various internal stakeholders.
Maintain strong financial controls to ensure compliance with company policies and standards.
Market and Competitor Analysis:Monitor competitor activities and market trends to provide insights and recommendations to improve brand performance.
Evaluate pricing strategies and provide recommendations for adjustments to stay competitive.
