Manager, Sales Health & Food Performance Ingredients, East Asia
1 day ago
Objectives:
To plan and direct sales & marketing activities in a specific country to achieve agreed sales volume, pricing and selling cost obje..
Objectives:
- To plan and direct sales & marketing activities in a specific country to achieve agreed sales volume, pricing and selling cost objectives by implementing consistently the overall sales strategy, using technical, organizational and customer knowledge
- Provide inputs and participate in the marketing, market planning and technical development of products and services
- Manage business of global key accounts, regional key accounts and local accounts with suitable business model to ensure customer satisfaction and reasonable cost to serve
- Optimize business model to maximize on business potential capture with less of complexity & cost optimization
- Ensure of operating business under country regulations and BASF compliance standard
- Identification of new businesses, analysis and realization of profitable, strategic opportunities
Responsibilities:
Implementation of sales strategies
- Improve commercial results of product portfolio according to the strategies via product promotion/ introduction, proposals of marketing plans, analysis of and proposal of sales/ distribution channels, pricing proposals, analysis of market to support decision on future product development strategies
Define customer needs and product application to enhance achievements of sales targets
- Conduct market research via visits, calls, interviews etc. to identify and understand customers’ expectations and needs. Develop lists of potential customers after research of the data
- Establish and maintain industry contacts that lead to sales
- Provide inputs to determine the application of the agreed product and service by evaluating product and service marketability and customers’ technical needs
- Maintain up-to-date understanding of industry trends and technical development that effect target markets
- Work with the R&D, customer service and logistics personnel to establish a communication path with the customer to ensure sales opportunities for product and services.
Customer management
- Maintain direct contact with customers’ key personnel and work with customers and internal functions to resolve problems/ expedite matters
- Participate in meetings for customer problem resolution
- Direct flow of information for sales activities ad transactions (leads, billings, order, contracts) and evaluate data to ensure assigned sales goals are met
Sales development
- Develop sales and marketing proposals to trace customers’ needs on consumption analysis, product/service performance, technical services needs
- Maintain up-to-date awareness of market activities, industry trends and recommend to supervisor modification/ changes of strategies/ practices.
- Make regular sales calls/visits to develop professional relationship and follow up on needs with the aim to close deals and finalize contracts
Product promotion
- Deliver and/or participate sales presentations/ workshop/ trade road show/workshops to promote/ introduce products/services
- Credit management
- Conclude sales contracts according to company credit policies and provide customer information as inputs to F&A (Finance and Accounting) to support revision of credit policies
- Work closely with the personnel responsible for account receivable to ensure that the customers honor the sales contract terms
- Provide customer credit information for company credit control function, ensure timely payment of receivables to meet established sales targets and revenue goal
Market intelligence
- Evaluate market trends, the application of products/technology, the service needs, intelligence on competitors, etc to identify new business opportunities
Requirements:
- Minimum bachelor’s degree in business, commercial or other related fields
- Minimum 5 years above of relevant work experience
- Knowledge of the Food & Dietary Supplement Industry e.g., size, current situation, and future scenarios; key players, competitors, and other stakeholders; and regulatory and other statutory requirements
- Strong ability for analytical and strategic thinking
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