Develop strong annual marketing / product calendar that resonate with customers and enable brand to achieve budgeted target.
Regularly review and..
Develop strong annual marketing / product calendar that resonate with customers and enable brand to achieve budgeted target.
Regularly review and revise marketing programs and product range / menu to best suit customer & market conditions.
Develop full understanding of Dine In store segmentation and develop appropriate programs to increase customer count.
Work with retailers and strategic partners to ensure strong brand visibility & increased traffic.
Work with Digital Marketing team
Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
Maintain good working relationship with all cross functional dept and external agencies ensuring proper implementation of marketing plans.
Ensure that marketing programs meet the needs and maximize growth of Franchise business.
Build team capability in order to ensure continued growth of the business. Identify and address team performance gap in order to help team stay on track.
