As a Marketing Specialist in Crayon Singapore, you will develop and execute go-to-market strategies and build effective campaigns for both Channel and Direct markets. You will collaborate with senior management to drive lead generation, enhance brand awareness, and execute local marketing campaigns & events in line with Crayon’s local and global strategy.
Key responsibilities will include
- Develop strategic marketing plans to achieve business objectives and engage target audiences effectively
- Deliver and execute ongoing marketing campaigns and online/offline events, ensuring consistency in branding and messaging across all channels
- Collaborate with cross-functional teams, including sales and client teams, to ensure campaign alignment and seamless execution
- Oversee the end-to-end management of campaigns, maintaining timelines, budgets, and quality standards
- Analyze campaign performance metrics to identify insights and drive continuous improvements
Your Competencies
- 5+ years of experience in B2B marketing and event management roles
- Proven expertise in planning and executing integrated online and offline B2B marketing campaigns and events, with proficiency in managing CRM tools
- Background in the IT industry, with knowledge of cloud computing, licensing, and software solutions is an advantage
- Bachelor's degree in Marketing or a related field
About You
- You have strong communication skills, creative character and team spirit
- You are independent and organized with an outgoing manner
- You are an engaging and inspirational relationship builder, with strong interpersonal skills and business acumen
What's in it for you
- Company provided insurance for employee and dependents
- Upskilling through certifications and training
- Mobile and travel allowance
- Flexi benefits
