Job Responsibilities
Strategic Planning and Execution
- Develop and execute a comprehensive BD and sales strategy that aligns with the company's business objectives and market opportunities.
- Identify and prioritize growth opportunities, including new customer segments, geographic expansion, product innovations, and digital initiatives.
- Set clear goals and KPIs for the operations team and continuously monitor progress against targets.
- Monitor and analyze agency performance metrics such as traffic, conversion rates, revenue, and customer engagement.
- Utilize data analytics to generate actionable insights and implement strategies to optimize website performance, user experience, and sales conversions.
- Develop and manage the operating budget, ensuring efficient allocation of resources and alignment with financial goals.
- Identify and address financial risks and opportunities, making recommendations for budget adjustments as needed.
Strategic Partnership Strategy and Marketing
- Drive action plan identifying our key gaps vs competition and plans to reach business goals for local and regional markets.
- Accelerate ECommerce plans through strategic campaign blueprints such as Always-On, exclusive campaigns, global campaigns, and double digital campaigns to improve conversion rates, average order value, customer retention, return-on-advertising spend, email open rate and click-through rate.
- Oversee the development and execution of digital marketing strategies, including SEO, SEM, CRM, email marketing, social media & community, digital content & merchandise, and affiliate programs.
- Oversee the Performance Marketing team to define clear and measurable KPIs (sales, traffic and conversion) that reflect the success of campaigns in relation to business objectives and develop comprehensive strategies for each digital channel, considering target audience, messaging, and campaign objectives.
- Oversee the ECommerce marketing team to create compelling campaigns that drive traffic, enhance brand visibility, and generate leads.
- Oversee A/B testing and experimentation to optimize ad creatives, copy, and targeting for improved performance.
- Monitor digital marketing trends and technologies to keep the company’s strategies ahead of industry changes.
Digital Technology and Customer Experience
- Ensure a seamless, engaging, and personalized customer experience across all digital platforms, including the company website, mobile apps, and social media channels.
- Oversee integrations with third-party tools, payment gateways, and other digital services.
- Oversee Digital Technology strategy that prioritizes delivering value in the short, medium, and long term, to ensure that users’ needs and business goals and objectives are embedded in the services provided.
- Oversee the needs of customers, and challenges faced during the end-to-end customer journey, to develop and implement initiatives and solutions to address these challenges.
Team Leadership and People Development
- Lead a diverse team and foster a collaborative and innovative team culture, encouraging professional development and continuous learning.
- Set performance expectations, conduct regular performance reviews, and provide feedback to ensure high levels of team performance and engagement.
Job Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 4-10 years of professional experience in management role with a focus on strategy development to drive sales revenue.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
- Excellent leadership, team management, and interpersonal skills, with a proven ability to motivate and develop a high-performing team.
- Exceptional communication skills, both written and verbal, with the ability to present and articulate strategies and results to Management.
- Knowledge of current ECommerce and digital marketing trends, technologies, and best practices.
