Total 6 job vacancies by Expressions Pte. Ltd.

We are looking for a highly motivated and results-driven Senior Marketing Content Creator to join our team. This role is crucial in driving brand growth, increasing conversions, and managing the brand's social media presence. The ideal candidate will be adept at content creation, video editing, influencer collaboration, and handling online inquiries to support our sales efforts.

Key Responsibilities:

1. Strategy and Planning

• Develop and implement comprehensive social media marketing strategies aligned with business objectives to drive brand awareness, engagement, and conversions.
• Plan, execute, and manage paid social media campaigns to maximize reach and return on investment (ROI).

2. Content Creation and Management

• Oversee the creation of high-quality, engaging, and creative content (text, image, video) tailored to each social media platform, including Instagram, Facebook, TikTok, and others.
• Create and edit compelling user conversion content using tools like Canva, CapCut, and other video editing software.
• Develop user-generated content (UGC) in collaboration with influencers and customers to drive authentic brand engagement and trust.

3. Video Editing and Design

• Utilize Canva, CapCut, and other video editing tools to produce engaging UGC videos that align with the brand's voice and conversion goals.
• Work closely with influencers to create and edit content that is optimized for social media platforms.

4. Community and Influencer Management

• Identify, engage, and manage relationships with influencers to create authentic content and extend brand reach.
• Handle and respond promptly to online enquiries, comments, and messages on social media platforms to foster customer relationships and support sales efforts.

5. Campaign Optimization and Analytics

• Monitor, analyze, and report on key performance metrics to measure the effectiveness of social media campaigns and adjust strategies accordingly.
• Stay up-to-date with the latest social media trends, tools, platforms, and best practices, implementing innovative tactics to keep the brand relevant and competitive.

6. Sales and Conversion Focus

• Drive social media strategies aimed at increasing conversions, traffic, and sales.
• Develop and implement content that supports sales goals, including promotions, product launches, and special campaigns.
• Collaborate with the sales team to align social media efforts with broader sales initiatives.

7. Leadership and Collaboration

• Mentor and guide junior team members, providing insights and strategies to enhance overall team performance.
• Work closely with cross-functional teams, including sales, marketing, and design, to ensure cohesive and integrated social media campaigns.
• Work closely with the HR Operation & Sales team to align marketing strategies with sales goals.
• Collaborate with the beauty consultants to ensure consistent brand messaging and high service standards.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in social media marketing, focusing on managing channels, driving conversions, and handling UGC content
• Strong knowledge of social media platforms (Instagram, Facebook, TikTok, XHS, etc.)
• Proficiency in Canva, CapCut, and other video editing tools
• Experience in creating engaging content and maintaining an active social media presence to increase engagement (e.g., more stories, interactive posts)
• Excellent communication, organizational, and analytical skills
• Creative, detail-oriented, and sales-focused
• Self-motivated, able to work independently and collaboratively
• Ability to work effectively under tight deadlines and with a sense of urgency

We are looking for a Social Media Marketing Manager who is skilled in driving conversions, increasing sales, and engaging our online community. You will lead our social media strategy, create impactful content, manage campaigns, and handle customer inquiries to support our growth objectives.

Key Responsibilities

1. Conversion-Driven Social Media Strategy

• Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
• Identify and target high-potential customer segments with content that meets their needs.
• Collaborate with the sales team to align social media efforts with sales goals.
• Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.

2. Content Creation and Optimization for Sales

• Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
• Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
• Regularly analyze content performance to adjust strategies and maximize engagement and sales.

3. Community Management and Customer Engagement

• Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
• Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
• Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.

4. Social Media Advertising and Campaign Optimization

• Plan, create, and manage paid social media campaigns to generate leads and increase sales.
• Develop compelling ad creatives and copy that resonate with target audiences.
• Continuously monitor and optimize campaign performance to meet and exceed sales objectives.

5. Lead Management and Sales Support

• Implement systems to track and follow up on leads generated through social media.
• Work with the sales team to refine lead management processes and improve conversion rates.
• Provide insights from social media engagement to improve products and services.

6. Trend Monitoring and Strategic Adjustments

• Stay updated on the latest social media trends, platform updates, and best practices.
• Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
• Introduce innovative methods and tools to enhance engagement and drive sales.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
• Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
• Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
• Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.

We are looking for a highly skilled Senior Web Designer with deep expertise in WordPress development, graphic design, branding, and lead generation strategies. The ideal candidate will be responsible for creating high-converting websites and landing pages while ensuring a consistent and visually appealing brand identity across all digital platforms. This role requires technical expertise in WordPress management, including plugin management, troubleshooting, server hosting, and site performance optimization, as well as creativity in delivering a seamless user experience.

You will collaborate closely with the marketing and branding teams to ensure that website design and visual elements are aligned with our brand’s identity and marketing goals. This position requires an individual who is highly organized, can manage multiple projects at once, and can deliver high-quality work under tight deadlines.

Key Responsibilities:

Website Flow, User Experience & Lead Generation:

• Design and optimize website flow to create seamless user journeys that enhance engagement and maximize conversions.
• Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
• Use data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.

WordPress Development & Management:

• Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
• Website configuration: Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve website performance, load times, and user experience.
• Server hosting and domain management: Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare), ensuring website performance, uptime, and security.
• Troubleshooting: Resolve technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
• Security management: Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

• Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
• Ensure all designs are aligned with the brand’s identity, creating a cohesive and impactful visual presence across the website and landing pages.
• Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals.

Landing Page Design & Optimization:

• Design and optimize landing pages for conversion, using A/B testing and performance data to continuously improve results.
• Ensure that all landing pages are strategically designed to convert visitors into leads while maintaining a strong visual appeal.

Wireframing & Prototyping:

• Create wireframes and prototypes for new web designs, with a focus on user flow, lead generation, and branding alignment.
• Present design concepts and integrate feedback to ensure that website designs meet business and branding goals.

Performance Monitoring & Optimization:

• Continuously monitor and analyze website performance metrics, including bounce rates and conversion rates, to identify opportunities for improvement.
• Implement optimization strategies based on data insights to increase lead generation and ensure website performance aligns with branding and business objectives.

Requirements:

• Minimum 8 years of proven experience in WordPress development, graphic design, and branding, with a focus on creating high-converting websites and landing pages.
• Strong graphic design skills, with proficiency in Adobe Creative Suite (Photoshop, Illustrator) and the ability to create cohesive, visually appealing designs that align with brand identity.
• Expertise in landing page development and conversion rate optimization (CRO), with a focus on lead generation.
• Solid understanding of DNS management, server hosting, and website performance optimization.
• Ability to manage multiple projects and meet tight deadlines with sense of urgency while maintaining attention to detail and high-quality standards.
• Familiarity with tools such as Google Analytics, heat maps, and A/B testing to track and improve user behavior and conversion rates.
• Strong collaboration skills, with the ability to work closely with marketing teams to ensure visual consistency and brand alignment across all platforms.

Preferred:

• Knowledge of HTML, CSS, JavaScript for enhanced web functionality.
• Experience with marketing automation tools (HubSpot, Zoho CRM) and advanced lead generation strategies.
• Understanding of UX/UI design principles and how they apply to website optimization and branding.

**OUTLETS (JEWEL CHANGI AIRPORT / FUNAN/ ORCHARD)***

*Job Highlight*

* Attractive Basic + Commission

* Different Off Day Scheme

* Convenient locations near MRT - Changi Airport, City Hall, Dhoby Ghaut

* Professional Training and Career Progression

*Responsibilities*

* Perform facial, slimming and hair removal treatments

* Promote beauty products

* Support consultants in sales pitch

* Ensure store cleanliness and proper set up of the treatment rooms

* Handle stock

*Requirements*

* At least 2 year of facial or slimming experience

* Beauty certificates will be an added advantage but training will be provided

* Willing to learn slimming, facial and other beauty skills

* Excellent customer service skills

Interested Applicants you may WhatsApp +65 9070 5006 and state ‘Interview’ with your personal particulars.

Otherwise you can call +65 6887 1124 for more information.*

***OUTLETS (JEWEL CHANGI AIRPORT / FUNAN / ORCHARD)***

*Job Highlights*

* Attractive basic + commission

* Different off days scheme

* Near MRT @ Changi Airport, City Hall, Dhoby Ghaut,

* Professional Training

* Career Progression

*Responsibilities*

* Sales of slimming, facial and hair removal treatments

* Advise on customer's skin and weight management and other enquiries

* Hands on facial, slimming and hair removal treatments if needed

* Front desk work - collect payments and book appointment for customers

*Requirements*

* At least 2 years experience in sales and hands-on of facial and slimming treatments

* Beauty certificate is an added advantage but training will be provided

* Willing to learn slimming, facial and other beauty skills

* Excellent customer service skills

*Interested Applicants you may WhatsApp +65 9070 5006 and state ‘Interview’ with your personal particulars. Otherwise you can call +65 6887 1124 for more information.*

Expressions seeks a motivated Marketing Content Creator will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media. Additionally, you will handle social media enquiries and assist with customer enquiries to ensure a seamless customer experience. Your efforts will directly contribute to increasing brand awareness, engagement, and sales.

Key Responsibilities:

Content Creation & UGC Management:

• Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
• Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
• Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  

Influencer Marketing:

• Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
• Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
• Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  

Social Media Strategy & Management:

• Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
• Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
• Utilize paid social media campaigns to amplify content reach and target specific audience segments.

Handling Inquiries & Customer Service:

• Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
• Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
• Collaborate with the customer service team to address any issues or concerns raised on social media.
  

Sales-Driven Marketing:

• Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
• Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
• Collaborate with the sales team to align social media efforts with sales targets and objectives.
  

Analytics and Reporting:

• Regularly track and report on social media and influencer campaign performance using analytics tools.
• Provide data-driven recommendations to enhance content effectiveness and increase ROI.
• Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.

Supporting Other Marketing Activities:

• Assist the marketing team in executing broader marketing campaigns and initiatives.
• Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
• Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.
  

Qualifications:

• Proven experience in social media marketing, content creation, and influencer management.
• Strong proficiency in Canva, CapCut, and other content creation tools.
• Sales-oriented mindset with a focus on driving conversions through social media.
• Excellent communication and negotiation skills for managing influencer relationships.
• Strong analytical skills with experience in tracking and optimizing social media performance.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience with paid social media campaigns is a plus.