· In accordance with the Ecommerce strategy, you design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in your region.

· You build commercial action plans and develop business opportunities.

· You audit, follow and report on the deployment and performances of the distribution strategy

· You are the local relay of the central team and work closely with local operational teams.

You support the hotels located in your region in their online distribution

Experience & Qualifications

· You have 8-10 years of experiencein e-commerce, ideally acquired in a leadership role in the hospitality or luxury industry.

· You are data-driven with a strong customer-centricapproach.

· You have a strong business sense.

· You have very good verbal and written communication skills in English

· 2nd language is a +

The role will be responsible in leading the development of Lifestyle Brands in Asia Pacific and supporting the development of Luxury Brands in Asia Pacific, through management contracts and other means of development including franchises and co-management where appropriate.

Primary Responsibilities

Prospecting

· Representing the Lifestyle and Luxury Brands and selling the unique know how, assisting the Country Developers in this instance.

· Assist the Country Developers to identify and build relationships with potential companies who would be willing to choose a Lifestyle or Luxury brand for their hotel.

· Identify potential projects, contact/follow-up with owner/developer/consultants in an effort to promote and sell the Lifestyle Brands.

Assess the Lifestyle and Luxury projects’ feasibility

· Project analysis (financial, product and marketing), in coordination with the Country Developer where relevant.

· Liaise with all relevant internal departments to assess the project’s feasibility (design & technical, operations,…).

· For brands in partnerships with other companies, liaise with all relevant departments at such companies to assess the project’s feasibility (design & technical,…) and obtain validation of the projects where required.

· Act in coordination with the development strategy and guidelines defined by Asia Pacific, and ensure that the projects are also consistent with the strategic guidelines defined by Corporate office

· Detailed financial modeling and investment analysis for projects, where required.

Negotiation of Management Contracts and other commercial arrangements

· Prepare, or assist in the preparation of, proposals and pitches for Lifestyle and Luxury projects.

· Lead, or assist the VP Development Luxury Hotels or the Country Developers, in the negotiations of commercial terms & conditions and contractual negotiations for management agreements, franchise agreements and other commercial arrangements for Lifestyle and Luxury hotels.

· All matters relating to the successful signing of management agreements, franchise agreements and other commercial arrangements in cooperation with the Country Developers or VP Development Luxury Hotels, for all hotels that meet the desired standards and are deemed to be appropriate for the strategic growth of the relevant brand.

Profile

Knowledge and Experience

· Master degree in international management or business administration

· Minimum of 5 years of relevant experience in the hotel industry

· Strong user knowledge of Microsoft Outlook, Office, Excel and Power Point

· Knowledge of hotel accounting & management, financial modeling, hotel brands and hotel legal documents (management agreements and franchise agreements).

Competencies

· Good interpersonal skills with ability to communicate with all departments and ability to present and negotiate with heads of major companies

· Serviced oriented with an eye for details

· Excellent teamwork

· Good analysis, financial, presentation, persuasion and negotiation skills

· Multicultural awareness and able to work with people from diverse cultures

· Flexible and able to embrace and respond to change effectively

· Enthusiastic and ability to work independently with good initiative under dynamic environment

· Frequent travels

Main responsibilities

• To ensure all the hotels have accuracy of data and configuration as a basis for good revenue management
• Analysis of Hotels' past performance to provide guidance to improve future results.
• Analysis of Hotels' competitors rates strategy, performance and promotion offers.
• Management of hotels' distribution channels
• Management of business gained to ensure optimal allocation.
• to ensure hotels provide forecasts based on past performance, current holding, market intelligence as basis for optimization.
• Recommend and establish pricing strategies to hotels, either day-to-day or week-to-week strategies to maximize yield and occupancies in the wide and varied markets.

Qualifications and Experience

• 8 - 10 years of relevant experience in a similar capacity
• Technically proficient in Opera, Dataweb, Resaweb, Atacsweb, ASA Sales, ASA Rates, B2B Extranets, B2C Extranets
• Ability to guide and work well with hotels' Revenue leaders/teams
• Eye for detail and excellent oral and written communication skills
• Autonomous
• Ownership

The Director Marketing for Asia oversees the deployment of the marketing strategy for Sofitel, MGallery & Emblems in his/her region and to ensure the operational follow-up of the projets.

He/she ensures the application of the brand promise in the hotels of his/her perimeter. The Director Marketing works in close collaboration with the operational teams of the region. He/she is in charge of sharing with the owners and the hotel’s General Managers the vision of Sofitel, MGallery & Emblems brands.

Missions and responsibilities

Strategic intelligence and market research

• Follow the evolution of the guests’ behaviors and needs
• Conduct a competitive intelligence on the positioning of competitors (experience and communication)
• Carry out market studies to propose action plans and product evolution.

Definition and adaptation of the multi-channel marketing action plan

• Adaptation of global marketing elements to the local environment by integrating all transversal projects (CSR, loyalty, F&B...)
• Knowing the aspirational targets and current clientele in order to create an adapted marketing action plan and ensure the adequacy of marketing actions with the expectations of customers and prospects
• Choose the appropriate communication channels (advertisements, press, media plan, promotional events)
• Manage and deploy the action plan timeline

Steering the customer experience and communication

• Set up global partners at the local level to deliver a unique in-hotel experience
• Have a brand promise in line with our CSR policy
• Create a differentiating customer experience
• Update the content of communication materials
• Create impactful and differentiating brand campaigns

Advice and support owners and GMs

• Federating our owners and GMs to ensure consistency between communication and in-hotel experience
• Support hotels to provide expertise in the design or launch of new products/projects;
• Consistently engage hotel teams in brand projects
• Present marketing plans to owners

Measuring the impact and effectiveness of the resources deployed

• Helping to define objectives and performance KPIs;
• Monitoring key KPIs (brand awareness, brand love, brand perception, RPS...)
• Designing activity dashboards
• Optimize the means implemented according to the results and implement corrective measures if necessary.

Managing external partnerships and negotiating contracts

• Select suppliers and service providers for the guest experience and communication: drafting and launching calls for tender
• Negotiate and follow up on contracts with suppliers and communication agencies.

Budget management

• Negotiate operational budgets
• Present the associated action plan
• Develop, deploy and monitor the execution of operational plans.

Education and Experience

• University education at Bachelor degree (e.g.: marketing, communication, marketing management, commercial strategies)
• Business school
• Professional experience required: Minimum 10 years experience in marketing

Qualification

• Mastery of marketing techniques
• Ability to develop a marketing action plan
• Strong interpersonal skills & ability to federate around the brands
• Excellent verbal and written communication skills
• Good communication skills to motivate and work in a team, coordinate projects
• Ability to negotiate partnership contracts
• Ability to organize and manage several files simultaneously and at different stages of progress
• Excellent analytical and synthesis skills to interpret results, structure the strategy and the different aspects of the marketing plan
• Innovative and creative in order to create original and attractive promotional materials for clients
• Be comfortable with numbers in order to analyze and interpret data
• Languages: fluent English + second language