Company Description
FridayMakers is a one-stop shop for all corporate L&D needs, dedicated to helping teams achieve remarkable and measurable results. Our certified facilitators specialize in collaboration and consensus-building and employ powerful facilitation techniques to create an engaging, effective, and enjoyable experience for groups of all sizes and backgrounds. We strive to create an environment of trust, respect, and collaboration to help you reach your goals.
Role Description
This hybrid full-time role is located in Singapore, with flexibility for remote work as needed. The Marketing Manager will manage all marketing initiatives, develop the company's marketing strategy, and execute campaigns to increase brand awareness, effectively communicate value propositions, and drive sales. Day-to-day tasks will include managing social media channels, website content, content creation (including blog posts, case studies, white papers, etc.), SEO optimization, managing events, and analyzing marketing campaigns to ensure that goals are met cost-effectively.
Qualifications
- Marketing Strategy Development, Campaign execution, and Brand Management skills
- Strong analytical, problem-solving, and decision-making skills
- Excellent communication skills (written and verbal)
- Digital Marketing skills, including PPC, SEO, and Social Media Marketing
- Experience in managing events and tradeshows
- Knowledge of CRM systems and marketing automation tools
- Ability to work independently and in a team environment
- Bachelor’s degree and professional certifications (e.g. Google Ads, Hubspot, etc.) preferred
- Experience in the L&D industry or related fields is a plus
