As our Digital Marketer, you’ll play a pivotal role in enhancing our digital presence and engaging with our audience. You’ll be responsible for creating, editing, and managing social media content that reflects our brand identity and resonates with our target audience. From trending TikTok videos to influencer collaborations, your creative flair and strategic mindset will help us shine in the digital fashion space.
Key Responsibilities
- Social Media Strategy: Develop and execute engaging content strategies for Instagram, Facebook, TikTok, and other platforms to increase brand awareness and engagement.
- Content Creation: Plan, shoot, and edit high-quality videos, reels, stories and photos that align with our brand aesthetic and resonate with our target audience.
- Influencer Marketing: Identify and collaborate with influencers and content creators to expand our reach and create authentic partnerships.
- Community Engagement: Interact with our followers, respond to comments/messages, and foster a vibrant online community.
- Analytics and Reporting: Track and analyze content performance to optimize campaigns and identify new growth opportunities.
- Trend Spotting: Stay ahead of social media trends and incorporate them into our strategy.
- Brand Consistency: Ensure all content aligns with our brand voice, values, and visual identity.
- Remarketing Strategies: Proficient in Google Ads, Facebook Pixel, TikTok Pixel, and dynamic product ads to re-engage website visitors and cart abandoners.
- Email Marketing: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) to design and execute campaigns such as abandoned cart recovery, promotional newsletters
