As the Head of Marketing at Glosel Pharmaceuticals, you will leverage your expertise in strategic marketing leadership to spearhead initiatives that drive the growth and prominence of our product portfolio. This role requires a strategic thinker capable of developing and executing comprehensive marketing strategies and collaborating across teams to deliver impactful campaigns. With a keen eye on industry compliance, you will position Glosel as a leader in the pharmaceutical space, enhancing engagement with healthcare professionals and patients alike.
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Key Responsibilities
Strategic Planning
● Develop and implement integrated marketing plans that align with Glosel’s objectives, utilizing strategic insights and cross-functional collaboration skills to ensure comprehensive market segmentation and positioning.
● Leverage extensive experience in analyzing market trends and customer insights to identify opportunities and inform strategy.
● Utilize proven forecasting methods to project sales performance and anticipate market shifts.
Brand Management
● Lead the development of Glosel's brand identity, ensuring consistent messaging and strong brand positioning.
● Draw upon prior experience in managing brand strategy across multi-channel campaigns to resonate effectively with healthcare professionals and patients.
Campaign Development and Execution
● Craft and execute multi-channel marketing campaigns, employing your background in content strategy and campaign management to drive awareness and engagement.
● Develop compelling and compliant marketing materials, integrating data-driven insights to optimize content for maximum impact.
● Monitor and adjust campaigns in real-time to enhance performance and ROI, showcasing adaptability and a results-driven approach.
Market Research and Insights
● Conduct and interpret comprehensive market research to understand customer behavior and prescribing patterns.
● Apply analytical expertise to translate data into actionable strategies and fine-tune marketing approaches.
Cross-Functional Collaboration
● Collaborate closely with sales teams, ensuring alignment between marketing efforts and business development strategies.
● Partner with regulatory and medical affairs teams, drawing on cross-functional experience to maintain compliance and integrity in all marketing activities.
● Work with product development teams to align marketing strategies with new product launches and market expansion efforts.
Required Skills and Qualifications
● Extensive experience in strategic marketing, brand management, and campaign leadership across sectors.
● Strong leadership skills, with a proven ability to lead cross-functional teams and mentor diverse talent, aligning with your background in leading marketing teams globally.
● Proficient in data-driven market analysis, performance metrics, and growth strategies, reflecting your analytics and optimization skills.
● Excellent communication and interpersonal abilities, with a track record of presenting complex concepts to varied audiences.
● Bachelor’s degree in marketing, business, or a related field, with additional qualifications or certifications preferred.
● Demonstrated experience in aligning marketing efforts with sales and growth objectives, ensuring compliance with pharmaceutical industry regulations.
