Job Title: Marketing Executive - Lactation Supplement Company
Location: [Balestier/Novena] (Option for Remote Work)
About Us: We are a leading lactation supplement company committed to supporting and empowering breastfeeding mothers in Singapore and the region. Our innovative products are designed to enhance the breastfeeding journey, ensuring the well-being of both mother and baby. As we continue to expand our reach, we are seeking a dynamic and experienced Marketing Executive to lead our marketing initiatives and contribute to the growth of our brand.
Job Overview: As a Marketing Executive, you will be responsible for overseeing all aspects of marketing, from strategy development to execution. You will play a crucial role in building brand awareness, driving customer engagement, and implementing effective marketing campaigns. This is an exciting opportunity for a results-driven individual to make a significant impact in a rapidly growing industry.
Key Responsibilities:
- Develop and Implement Marketing Strategies:
- Create and execute comprehensive marketing plans to promote our lactation supplements and brand.
- Identify target audiences and tailor marketing strategies to effectively reach and engage them.
- Content Creation and Management:
- Produce compelling and informative content for various channels, including social media, website, email campaigns, and promotional materials.
- Manage content calendars and ensure timely delivery of marketing materials.
- Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, and social media advertising.
- Analyse data and metrics to optimize campaigns and drive continuous improvement.
- Brand Building:
- Develop and maintain a strong brand identity across all channels.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding.
- Market Research:
- Conduct market research to identify trends, opportunities, and consumer preferences.
- Stay informed about competitors and industry developments.
Qualifications:
- Proven experience in marketing roles, preferably in the healthcare or wellness industry.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Creative thinker with a strategic mindset.
- Ability to work independently and collaboratively in a dynamic environment.
- Use of design softwares such as Canva, photoshop is a plus
How to Apply: Interested candidates should submit their resume, a cover letter outlining their relevant experience, and examples of previous successful marketing campaigns to helloATlegendairymilk.sg or respond to this thread.
Please include "Marketing Executive Application - [Your Name]" in the subject line.
We are an equal opportunity employer and welcome applications from candidates of all backgrounds.
Join us in making a positive impact on the lives of breastfeeding mothers and babies!
