Are you passionate about digital marketing and eager to drive brand growth through engaging content and impactful campaigns? Join our team as a Part-Time/Weekend Digital Marketing Executive and play a vital role in shaping our online presence.
About the Role:
You’ll be at the forefront of our digital initiatives, responsible for creating captivating content, managing digital ads, fostering meaningful audience interactions, and analyzing performance to optimize our strategies. This role is perfect for someone with a creative flair, a data-driven mindset, and a strong understanding of social media dynamics.
Key Responsibilities:
Content Creation & Management: Develop and publish compelling social media content and ads for platforms like Facebook, Instagram, LinkedIn, and YouTube.
Create content calendars, write engaging posts, schedule updates, and produce/edit visuals and videos that align with our brand goals.
Audience Engagement:Build authentic connections by responding to comments and messages promptly and professionally.
Share relevant content and foster interaction with followers to enhance audience loyalty and engagement.
Trend Monitoring & Insights:Keep a pulse on social media trends, conversations, and emerging opportunities.
Leverage insights to identify areas for improvement and optimize campaigns for better results.
Performance Analysis:Track key social media metrics such as followers, engagement rates, reach, clicks, and traffic. Prepare performance reports and provide actionable recommendations to enhance campaign effectiveness.
Ad Management:Strategically manage and monitor ad campaigns across various platforms to maximize ROI. Test and refine ad strategies based on performance data.
What We’re Looking For:
- Proven experience in digital marketing and social media management.
- Strong writing and content creation skills, including familiarity with tools like Canva, Adobe Suite, or similar platforms
- Proficiency in managing ad platforms and analyzing performance metrics.
- A proactive and creative problem-solver with a keen eye for trends and opportunities.
- Excellent organizational skills and the ability to work independently on weekends or part-time schedules.
