A marketing manager plays a crucial role in planning and executing strategies to effectively promote a company’s products or services. A trainee in this role will be responsible for conducting thorough market research, identifying and understanding target audiences, creating impactful marketing campaigns, managing budgets efficiently, and analyzing the performance of marketing initiatives. The ultimate goal is to drive sales, enhance brand awareness, and support the company’s growth and market positioning objectives.
Specific Responsibilities:
1. Develop and execute strategic marketing plans and campaigns.
2. Analyze market trends and recommend adjustments to marketing strategies based on analysis.
3. Manage the marketing budget effectively, ensuring ROI on all activities.
4. Conduct market research to identify new opportunities and potential customers.
5. Oversee the creation and publication of marketing materials and collateral.
6. Coordinate marketing campaigns with sales activities.
7. Measure and report on the performance of marketing campaigns, gain insights, and assess against goals.
8. Build and maintain relationships with media and stakeholders through various channels.
9. Stay up-to-date with digital marketing trends and potential new channels and strategies.
10. Manage and mentor a team of marketing professionals, ensuring goals are met and skills are developed.
Technical Skills and Competencies:
1. Budget Management
2. Cost Analysis
3. Financial Forecasting
4. Profitability Assessment
5. Data Analysis
6. Compliance and Reporting
7. Vendor Payment Management
8. Resource Allocation
9. Cross-functional Communication
Duration of Traineeship/Attachment Offered - 6 months
Mature Mid Career Individuals - $3,800
This Position is open for mid career individuals (Mature, 40 years and above).
Mid Career individuals from any qualifications level can apply.
