Digital Marketing Specialist
5 days ago
Role Overview:
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. This role involves developing, implementing,..
Role Overview:
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. This role involves developing, implementing, and optimizing digital marketing strategies to enhance our brand presence, drive customer engagement, and generate leads. The ideal candidate is creative, analytical, and well-versed in the latest digital marketing trends and tools.
Key Responsibilities:
- Digital Campaign Management: Plan and execute digital marketing campaigns across various platforms, including Google Ads, social media, email, and display advertising.
Monitor, analyze, and report on campaign performance to optimize ROI.
- Search Engine Optimization (SEO): Conduct keyword research and implement SEO strategies to improve organic search rankings.
Optimize website content and structure for search engines.
- Social Media Marketing: Manage and grow the company’s presence on platforms like Facebook, Instagram, LinkedIn, and TikTok.
Develop and schedule engaging content tailored to target audiences.
- Content Creation: Collaborate with internal teams to create compelling written, visual, and video content.
Ensure content aligns with brand guidelines and resonates with local audiences.
- Analytics and Reporting: Track and measure the effectiveness of digital marketing campaigns using tools like Google Analytics and data dashboards.
Provide insights and actionable recommendations based on performance data.
- Email Marketing: Develop and manage email marketing campaigns, including automation, segmentation, and A/B testing.
Monitor email campaign metrics and refine strategies for better engagement.
- E-Commerce and Lead Generation: Optimize the company’s e-commerce channels or lead generation funnels to improve conversion rates.
Implement strategies for customer retention and upselling.
- Stay Updated: Keep abreast of digital marketing trends, new tools, and best practices, particularly in the Singaporean market.
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