Total 1 marketing manager job vacancies in Singapore

The Vice President of Brand & Marketing leads the brand marketing for CNBC internationally, ensuring the brand is positioned for growth with our audience and distribution partners across multiple countries and regions. The role is responsible for coming up with wholistic marketing plans for the quarter and the year, collating and organizing brand marketing assets including on-air promos, signage and digital units, ensuring we are using our house inventory to maximum effect and working with partners on barter opportunities. In addition, he/she is tasked with measuring the performance metrics of the overall brand and the performance of individual campaigns. The Vice President will also liaise with the SVP of Communications for CNBC in the US and the SVP and CMO for NBC News Group in the US.

KEY RESPONSIBILITIES

• Works closely with the President & Managing Director to come up with a strategic marketing plan for CNBC International including the brand positioning, key audience targets and key brand health metrics
• Working on annual and quarterly marketing plans including defining the key priorities by working with stakeholders
• Works with content teams on developing new show brands or sub-brands and ensuring a cohesive brand architecture that ladders up to over-arching strategic goals
• Ensuring the deployment of existing brand assets and the development of additional marketing assets including on-air promos, digital units, decks etc
• Works with partners to establish strong barter relationships and new agreements to extend the brand via partner opportunities
• Works with distribution partners to ensure CNBC priorities and new shows get adequate opportunities for promotion on AVOD and SVOD services and on MVPD home screens
• Partners with CNBC International’s Leadership team to ensure internal and external communications activities and marketing partnerships are maximized to their full potential
• Collaborates with peers based in the United States to ensure global consistency of message and partners with colleagues in News & Programming, Global Ad Sales and other departments to develop and grow deep brand partnerships.
• Partners with Global Ad Sales team to ensure they are aligned and have visibility to CNBC’s international product.
• Works with CNBC’s International and Domestic Events team to define the communications and marketing plans for CNBC owned events.
• Oversees and leads CNBC’s brand activation at key events including the World Economic Forum, Davos