Total 3 job vacancies by Patissier Woo Holdings Private Limited

You will be spearheading development and implementation comprehensive marketing strategies for a young and fast growing artisanal pastry and gelato shop.

These strategies are to showcase the brand as an authoritative figure in the dessert/pastry scene in Singapore. This will span across areas such as:

• Digital marketing & online advertising

• Brand development

• Lead generation

• Social media & press management

• Email campaigns/marketing

• CRM

Digital Marketing & Online Advertising

1. E-commerce Management: Oversee maintenance and optimisation of the company's e commerce platform, aiming to enhance user experience, drive online sales, and maximise conversion rates. Includes monitoring website performance, analysing customer behaviour, and implementing improvements to enhance the overall e-commerce experience.

2. Digital Marketing Campaigns: Spearhead development and execution of comprehensive digital marketing campaigns across various channels. This includes crafting engaging social media content, designing targeted email marketing strategies, and implementing SEO and SEM best practices to improve digital visibility and drive traffic.

Brand Development

1. Brand Positioning: To effectively connect with our target audiences

2. Brand Identity: To create and uphold a consistent brand identity across all marketing channels. This will involve establishing brand guidelines and tone of voice and ensuring all marketing materials to maintain brand coherence.

3. Brand Awareness: Significantly enhance our brand awareness and

recognition in Singapore by executing impactful and targeted marketing campaigns across traditional and digital marketing channels

Lead Generation

1. Lead Generation Strategies: Strategise and implement a comprehensive lead generation plan utilising online and offline channels to attract potential customers to the outlets and digital storefronts. This may involve leveraging social media, content marketing, SEO, SEM optimisation and targeted advertising to reach and engage with potential leads.

2. Sales Enablement: Provide marketing support to sales and business

development by creating tailored sales tools, training materials, and resources to equip them with the necessary information and assets to engage potential customers effectively.

Social Media & Press Management

1. Oversee and manage the company's social media accounts.

2. Develop engaging social media posts, photography, and video content for marketing purposes.

3. Work closely with the internal team to brainstorm and execute effective marketing plans and campaigns.

4. Create schedules and calendar plans for content releases.

5. Identify and engage KOLs & media for invited tastings/media drops

6. Support/spearhead events to help boost brand awareness/profile

7. Manage relationships with external agencies, such as public relations and social media management companies, to ensure collaboration and execution of marketing initiatives.

CRM Creation

1. CRM Management: Design, implement, and manage customer relationship management (CRM) system to capture and nurture leads effectively. This involves developing personalised communication strategies, tracking customer interactions, and automating lead nurturing processes to maximise conversion into loyal customers.

Pre-requisites:

• Bachelor's degree in marketing, business administration, or a related field.

Minimum 2 years of experience in marketing, with a focus on digital

marketing, and event management.

• Understanding of F&B industry is useful

• Proven track record of developing and executing successful marketing

campaigns.

• Excellent communication and interpersonal skills.

• Proficient in SEO/SEM optimisation

Duties include:

1. Front of House duties – e.g. greeting & attending to customers, take orders, make recommendations, pack or serve orders

2. Perform basic baking and barista work (training will be provided)

3. Manage in-store merchandise

4. Maintain store cleanliness and hygiene

Requirements:

1. Be able to speak fluent English

2. Be physically fit and able to handle heavy loads

3. Be able to work in all our store locations if necessary

4. Be a Singapore Citizen, Singapore PR

Personal qualities

1. Team player

2. Responsible

3. Outgoing personality

Location & Hours

1. 5.5 day work week – must be able to work Fridays, Saturdays, Sundays and Public Holidays (3 days off every 2 weeks)

2. Eligible for overtime pay

3. Hiring for 2 outlets:

1st outlet is located 5mins walk from Sixth Avenue MRT Station (Downtown Line)

2nd outlet is at Orchard MRT Station

4. May be deployed to work at other outlets/offsite events from time to time

• Assist to oversee the production process, baking, presetation and quality control of all products including pastries and gelato
• Oversee entire kitchen operations inculding scheduling, ingredients ordering, product control
• Generate ideas and new recipes for seasonal products/menu
• Provide control on food technology, maintain standards of food purchasing, preparation, quality, hygiene, sanitation, scheduling and decoration
• Monitor the preparation of the productions to ensure adherence to recipes and specifications
• Perform day-to-day kitchen activities efficiently
• Guide, train, and supervise junior members
• Consistently execute menu items with responsibility to the taste and presentation standards
• Minimise the wastage and spoilage of ingredients and other food items
• Practice cleanliness, follow basic hygiene requirements and have good personal hygiene
• Inspect and ensure kitchen area is clean and clear. All kitchen equipment tools set are kept well after use
• Inspect and ensure that the work station is clean and meet the SFA hygiene standards at all times
• Perform any other ad-hoc duties assigned by the Management