Role
• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Oversee campaigns targeting hospitality, tourist services, and transport and logistics sectors.
• Manage budgets, resources, and timelines to achieve revenue and market share goals.
• Lead brand positioning and rebranding efforts to strengthen market presence.
• Create engaging narratives to differentiate offerings in a competitive landscape.
• Manage partnerships with influencers to drive brand visibility and trust.
• Oversee end-to-end product development and launch strategies, ensuring market readiness.
• Collaborate with cross-functional teams to deliver seamless customer experiences.
• Conduct post-launch evaluations to refine future initiatives.
• Monitor and analyze market trends, customer behavior, and competitor activities.
• Use data-driven insights to optimize marketing campaigns and improve customer engagement.
• Implement performance metrics to measure the success of marketing initiatives.
• Leverage industry knowledge to promote hotel properties, tourist services, and transport solutions.
• Build marketing strategies around seasonal trends and travel patterns.
• Collaborate with operations to ensure marketing alignment with service delivery.
Qualifications and Skills:
• Diploma in Marketing, Business Administration, Hospitality Management, or related fields.
• 8+ years in senior marketing roles, with proven success in the hospitality, tourism, or logistics industries.
• Demonstrated expertise in hotel management, investment strategies, and influencer marketing.
• Strong brand management, and product launch experience in China region.
• Advanced knowledge of digital marketing tools, analytics platforms, and CRM software.
• Strong analytical, problem-solving, and decision-making skills.
• Experience in revenue & forecasting tools like Siteminder, Salesforce Hospitality cloud, STR (Smith Travel Research), Duetto, IDeaS Revenue Solutions, Hotstats.
• Business level Mandarin speaking is required, as the candidate will be required to liaise with Mandarin stakeholders, and counterparts, on daily basis.
• Experience in managing and leading an offshore team of minimum 5 people in China, Taiwan & Hong Kong region.
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