Total 2 pr agent job vacancies in D09 Cairnhill, Orchard, River Valley

Job Purpose

Responsible for the overall implementation of strategic marketing and public relations plans for SEA for brand positioning and sales growth.

Key Responsibilities

A. Marketing

• Assist in planning, developing and executing seasonal marketing campaigns
• Have a clear understanding of sales and customer engagement ROIs and seek suitable third-party partnerships to achieve objectives
• Propose, plan and execute in-store events and customer engagement activities to maximize sales, support season product launch and acquire/engage customers
• Effectively plan and manage all seasonal collateral’s order and distribution
• Oversee and manage all customer communication channel calendar – instore visual and video changeover calendar, email marketing, print collaterals
• Develop and manage landlord relations, oversee all mall marketing activities, promotions and in-mall advertising
• Support and manage customer data retrieval for CRM usage
• Support the management and monitoring of the marketing budget, ensuring effective allocation of resources and tracking expenditures.
• Constantly be kept up to date with market trends, consumer needs, and competitive landscape to support in strategy formulation
• Provide support and guidance for all wholesale partners in their marketing efforts

B. Public Relations

• Oversee and manage agencies and vendors in press/social and KOL strategy development
• Oversee and manage the effective use of press samples ensuring maximum coverage
• Develop strategic plans to maximize online and offline PR coverage
• Oversee and manage owned social media calendar, postings and recaps
• Oversee and ensure timely consolidation and submission of all press recaps to global and regional offices
• Manage the development of seasonal press kits, product launch kits
• Ensure that all external communications are on brand and consistent with the company language
• Any other ad-hoc duties

C. Media

• Oversee paid and non-paid media placement calendar and ensure timely submission of assets

Requirements

• Preferably holding a Degree in Marketing and Communications
• Minimum 5 years or above solid and relevant retail marketing experience with leading retail brands.
• Strong experience in marketing, PR planning and execution in luxury retail industry will be an advantage.
• Strong organization and communication skills in English
• Frequent liaising with business partners, vendors and media based in China and Hong Kong. Proficiency in Mandarin is an advantage.
• Willing to travel frequently.
• Flexible, able to navigate complexity and resourceful when faced with challenges/ambiguity

Job Purpose

Responsible for the overall implementation of strategic marketing and public relations plans for SEA for brand positioning and sales growth.

Key Responsibilities

A. Marketing

• Assist in planning, developing and executing seasonal marketing campaigns
• Have a clear understanding of sales and customer engagement ROIs and seek suitable third-party partnerships to achieve objectives
• Propose, plan and execute in-store events and customer engagement activities to maximize sales, support season product launch and acquire/engage customers
• Effectively plan and manage all seasonal collateral’s order and distribution
• Oversee and manage all customer communication channel calendar – instore visual and video changeover calendar, email marketing, print collaterals
• Develop and manage landlord relations, oversee all mall marketing activities, promotions and in-mall advertising
• Support and manage customer data retrieval for CRM usage
• Support the management and monitoring of the marketing budget, ensuring effective allocation of resources and tracking expenditures.
• Constantly be kept up to date with market trends, consumer needs, and competitive landscape to support in strategy formulation
• Provide support and guidance for all wholesale partners in their marketing efforts

B. Public Relations

• Oversee and manage agencies and vendors in press/social and KOL strategy development
• Oversee and manage the effective use of press samples ensuring maximum coverage
• Develop strategic plans to maximize online and offline PR coverage
• Oversee and manage owned social media calendar, postings and recaps
• Oversee and ensure timely consolidation and submission of all press recaps to global and regional offices
• Manage the development of seasonal press kits, product launch kits
• Ensure that all external communications are on brand and consistent with the company language
• Any other ad-hoc duties

C. Media

• Oversee paid and non-paid media placement calendar and ensure timely submission of assets

Requirements

• Preferably holding a Degree in Marketing and Communications
• Minimum 5 years or above solid and relevant retail marketing experience with leading retail brands.
• Strong experience in marketing, PR planning and execution in luxury retail industry will be an advantage.
• Strong organization and communication skills in English
• Frequent liaising with business partners, vendors and media based in China and Hong Kong. Proficiency in Mandarin is an advantage.
• Willing to travel frequently.
• Flexible, able to navigate complexity and resourceful when faced with challenges/ambiguity