JOB OVERVIEW
The Cluster Marketing Intern is responsible to support the integrated marketing portfolio for the cluster of hotels comprising online (social media, websites, guest reviews) and offline marketing (PR, partnerships, collaterals, integrated campaigns).
DUTIES AND RESPONSIBILITIES
Digital Marketing
• Support the development and ideation of the hotel and signature restaurant's monthly social media content (Facebook, Instagram, TikTok) in accordance with approved social content strategy.
• Support the creative production for the hotel and signature restaurant's monthly social and SEM content through photography, videography and/or designing of collaterals.
• Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets.
• Support ongoing hygiene maintenance of brand websites to ensure information is accurate, relevant and exciting for the intended audience.
• Contribute to ongoing guest service excellence efforts by responding to guests’ reviews on brand’s website and online travel agencies’ websites in a timely, personalised and professional manner.
Promotions & Partnerships
• Support the development and conceptualization of win-win partnerships that drive strong value proposition.
• Support creative production of online (e.g. social media, EDM) and offline content (e.g. POSMs, guest-facing collaterals), including but not limited to conceptualization, design, photography & videography production and copywriting.
• Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives.
PR
• Support the coordination of media activities (e.g. media release, media drops, media hosting) that drive creative news-making opportunities.
• Support the tracking and consolidation of monthly press clippings for reporting and internal review.
Qualifications and Requirements
Internship experience of corporate marketing across both offline and online platforms is preferred. Bachelor’s degree in marketing is preferred.
• Demonstrated understanding of copy and creative assets development.
• Basic understanding of CMS usage; demonstrated experience of utilization of such CMS is preferred.
• Basic understanding of social channels functionalities.
• Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity.
