Growth & Marketing Lead, Asia
9 months ago
We are looking for an experienced lead to drive our regional growth, business development and marketing function at RICE.
This individual is passionat..
We are looking for an experienced lead to drive our regional growth, business development and marketing function at RICE.
This individual is passionate about playing a strategic role in growing the consultancy’s client portfolio, proactively identifying new growth opportunities for the business in the region, and has a strong acumen for branding, marketing and communications.
Key responsibilities include:
Business Growth
- Propose growth strategies focused on client acquisition and retention, market expansion, and revenue generation
- Monitor market trends and adjust strategies accordingly
New Business Acquisition
- Develop and execute effective sales strategies, aligned with growth targets
- Identify new business leads within the existing market potential
- Propose the right tools and team required to win new business
- Lead the development, in collaboration with the team, of new business proposals and RFP responses
- Stay updated on industry trends, competitive landscape and client needs
Marketing Strategy
- Develop regional marketing strategy and execute marketing campaigns to enhance brand awareness and share of voice across the region
- Regularly review sales and marketing performance, and utilise data-driven insights to optimise marketing strategies and tactics
- Collaborate with team members to develop effective content
Partnerships & Collaboration
- Propose and work with relevant, external stakeholders and partners
Key requirements include:
- At least eight years of marketing and communications experience. Bonus if there is prior new business development experience on the agency side
- Passion for branding, marketing, communications, or sales, with a sound understanding of the various disciplines
- Strong commercial acumen
- Exceptional presentation, communication, negotiation, and interpersonal skills
- Analytical skills, with the ability to interpret data, leverage tech, and make data-driven decisions.
- Strong sense of initiative and ability to work both independently and as part of a team
- Always looking to innovate, do better, and act with empathy
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