Job Description & Requirements
An is MARKETING EXECUTIVE responsible overseeing the entire process. They need to have big picture vision while maintaining an intimate knowledge of every department and job role involved in their operational processes.
The employee is responsible for ensuring production deadlines are met while maintaining quality control standards. As an executive, the role also must report to the CEO and board, communicating top level ideas while demonstrating results.
Managing daily operations is another key role for the executive. In a small business the role can become very hands-on and larger businesses typically require more focus on managing a secondary tier of management staff. The goal here is to mitigate operational errors on a daily basis to continue driving processes forward.
Managing Processes and Staff
The greatest responsibility of an MARKETING EXECUTIVE is managing and even building the processes that are necessary to meet and potentially surpass production goals. The processes include the equipment required, staffing and material needs to move operations forward.
For example, if a manufacturing company is experiencing regular slow downs due to material shortages, the executive is responsible for building a more effective ordering and acquisition system to prevent the interruptions
