About Villa Finder
Villa Finder, founded in 2012 in Singapore, is all about creating amazing holiday experiences in beautiful villas across 10 destinations. Our team of 61 people from 8 countries shares a passion for great villas, delicious food, and making travel more sustainable. We're not just about luxury—our mission is to ensure every guest has a stress-free, unforgettable stay. We are passionate about curating the perfect, stress-free stay and a memorable holiday experience for all our guests.
About the Head of Growth & Product Marketing role
The Head of Growth & Product Marketing will be accountable for the top of the funnel, focusing on driving brand awareness, increasing qualified website traffic, and converting visitors into leads. You will oversee marketing strategies for both B2C and B2B segments, targeting travellers looking to book villas, property owners seeking rental opportunities, and travel agents looking for partnerships.
Key Responsibilities:
1. Strategy, Leadership & Execution:
- Develop and implement data-driven marketing strategies to drive brand awareness, website traffic, and lead generation across both B2C and B2B funnels.
- Lead, mentor, and expand a growing team, currently comprising a Paid Marketing & SEO Specialist, a Social Media Executive and a Full-Time Content Writer.
- Drive initiatives to expand Villa Finder’s presence in Asia and Europe, leveraging market insights and growth tactics.
- Develop strategies to attract property owners and travel agents, ensuring Villa Finder remains the top choice in villa rentals.
2. Brand & Communications:
- Define and implement the brand's vision, mission, and positioning.
- Develop long-term strategies to build brand equity and increase market share.
- Support & align communication from the whole team.
- Position Villa Finder as a leader in the vacation rental industry (eg. podcast, newsletter, conference).
3. Cross-Channel Performance Marketing:
- Oversee performance across paid channels, SEO, content marketing, and social media to maximize ROI.
- Utilize data and analytics to measure campaign performance, optimize budgets, and refine strategies to meet growth targets aligned with company revenue and profit goals.
- Take ownership of email marketing initiatives.
4. Conversion Rate Optimization & Retention:
- Coordinate with our Product Manager to optimize the websites’ user journey to uplift conversion rate.
- Work closely with our researcher to understand user preferences and pain points.
- Set up experiments to validate growth hypotheses.
- Enhance the communication of the company USPs across our websites.
- Launch communication and product initiatives to enhance customer loyalty & referral.
About You:
- Proven experience (5+ years) in product development or growth marketing, ideally within the travel, hospitality, or e-commerce sectors.
- Familiarity with UX principles and product development frameworks like Agile, Scrum, or Kanban.
- Strong data-driven & experiment-based approach to decision-making.
- Hands-on experience with branding, email marketing, and performance marketing.
- Deep understanding of B2C and B2B marketing & sales strategies.
- Knowledge of our B2C target market: families in Europe and Asia.
- Experience in managing and scaling marketing teams.
- Strong leadership and communication skills.
What We Offer:
- Check out @villafinderteam or #villafinderlife on Instagram for the behind-the-scenes
- Villa stays! Yup, you get to experience staying in our cool villas and can post selfies to make your friends jealous...
- Attractive salary + bonus + profit sharing scheme
- Additional leave days including 1 day off on your birthday, 2 days for charity volunteering, and whenever a public holiday falls on a weekend
- Great career development opportunities in a growing company: 67% of our managers were promoted internally
- In the past 12 months, our team has traveled to Thailand (x3), Japan (x2), Spain (x2), Mauritius, Sri Lanka, and Italy. Do you want to join?
- Short video about us: https://www.youtube.com/watch?v=E8vshtpjOSY
How to Apply:
- Interested candidates are invited to send their resume, and a cover letter explaining their motivation and relevant experience for the role, to [email protected] with the subject line "Head of Growth & Product Marketing - [Your Name]"
- Please remove information related to your age, ethnicity, religion, height, or weight from your resume.
Villa Finder is an equal opportunity employer committed to fostering a diverse and inclusive workplace where all candidates are considered based on their qualifications and abilities, free from discrimination or bias from gender, race, color, disability, political opinion, sexual orientation, age and religion.
