Total 1 job vacancies by Visa

Demand Generation Strategy (approx. % of role breakdown – 25%)​

• Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets​.
• Researching prospects, target personas, and segment landscape to assist with lead scoring and account-based marketing​.
• Building prospect lists of who you will be targeting, using business development tools​.
• The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives​.
• You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets​
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Demand Generation Delivery (approx. % of role breakdown – 60%)​

• Delivery of holistic demand generation activity, outbound and inbound lead generation​
• Managing your prospect lists, building, and executing campaigns within lead generation tools​
• Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants based on agreed criteria​.
• Follow up with Sales Consultants on opportunity created and take it as an opportunity to learn and reframe (why we win/why we lose)​
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Segment Research (approx. % of role breakdown – 15%)​

• You will endeavour to stay up to date on the industry and businesses within your segments.
• You will assist with any segment research into areas such as industry trends, ​latest developments, etc that will assist with developing sales leads​.
• As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects​
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Other key areas of focus​

• Develop, manage and maintain excellent relationships with stakeholders​.
• Data-driven approach – base your strategy on facts rather than opinions​.
• Demonstrate ROI on all activity​.
• Regularly build, manage, monitor and refresh pipeline of prospects for all target segments​.
• Share key insights from your discovery work with your peers, to inform future prospecting and segmentation​.
• Continuously analyse campaign performance to improve the quality and warmth of leads​.
• Achieve quarterly opportunity target and KPIs​.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.