As the Campaign Manager, you will play a pivotal role in designing, planning, and executing targeted direct-to-customer campaigns using our customer value management (CVM) system to trigger digital touchpoints for our residential broadband service.
In this position, you will collaborate with cross-functional teams, including Product Marketing, Creative, and Customer Experience, to drive campaign success and achieve specified objectives with a particular focus on providing tailored offers to our existing customer base to either increase average revenue per user or retain customers, decreasing outgoing revenue.
How you’ll contribute to MyRepublic’s success:
- Strategic Campaign Planning: Develop a comprehensive 3-month + 3-month proposed view of campaigns in collaboration with Ecommerce, Product Marketing, and Customer Experience.
- Offer Creation: Collaborate with Ecommerce and Product Marketing to create compelling campaign offers that resonate with the targeted customer base, aiming to increase uptake.
- Channel Optimization: Work closely with the CVM manager to enable channels and customize reach strategies specific to the business and target audience.
- Creative Development: Partner with Marcomms to craft impactful campaign creatives and customer communications tailored for each channel.
- Digital Outreach: Collaborate with Digital and Performance Marketing teams to enable segmented web messaging and digital campaign outreach.
- Continuous Evaluation: Monitor and evaluate campaign metrics post-launch, recommending adjustments as needed to enhance success and revenue outcomes.
- Partner Management: Manage ecommerce partner relationships as required, ensuring product supply consistency, competitive prices and bundles, and alignment with our strategic goals to drive sales performance.
- Revenue Accountability: Take ownership of the revenue outcomes of campaigns launched under the 3+3 calendar, ensuring alignment with business objectives.
What we offer in return:
- Exciting opportunities to create and grow in a rapidly growing organization that is a disruptor in the telco space.
- Amazing colleagues and culture that encourages you to do your best work while staying authentic and true to yourself.
- A work culture that puts your individual needs at the core: We focus on outcomes and believe that you can deliver your best work, working anywhere, anytime.
- Wellness first. We believe that wellness goes beyond team celebrations and birthday parties. Our holistic approach to wellness gives you opportunities to recharge, connect and explore, at and outside work.
In addition to the standard leave entitlements, we offer:
- 1 day of wellness leave every quarter for you to take or your health and wellbeing and explore your personal passions.
- 20 days to work from anywhere each year, allowing you more flexibility to explore and connect with your interests while delivering work you will be proud about.
We think you’ll fit in great with us if you:
- Possess a minimum 10 years experience in Segment Marketing or CVM preferably within the Telecommunication industry.
- Understanding of customer success metrics such as churn, ARPU, incremental margin, conversion rate, etc.
- Ability to analyze campaign success and customer value, driving data-driven decisions.
From being the first to launch 1Gbps broadband plans and the first network optimised broadband service for gaming in Singapore, to crafting workplace practices that put wellbeing at its core, our values guide us in everything we do at MyRepublic. It’s the secret sauce that makes us tick. If you espouse the following, we know you would fit in great with us:
Never Settle: We dream big. We are constantly curious and embrace bold ideas.
Stronger Together: We create together. We win together, we fail together. We grow together, we celebrate together. We are at our strongest together.
Empowered to Deliver: We deliver on our commitments. We are empowered to move fast and with confidence to get the right things done.
We Care: We care for ourselves, one another and our customers. We value authenticity and embrace differences. We create the space to recharge, connect and explore to bring our best selves to work.
